# Fruit-Forward Sugar-Free Sodas The Limited-Edition Tango Mango Has a Consumer-Driven Flavor By Michael Hemsworth | Published 2024-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tango-mango References: [foodbev](https://www.foodbev.com/news/britvic-launches-limited-tango-mango-edition/) & [britvic](https://www.britvic.com)  The limited-edition [Tango Mango](https://www.trendhunter.com/trends/tango) soft drink has been launched by [Britvic](https://www.trendhunter.com/trends/tango-apple-sugarfree) as a fruit-forward refreshment that responds to consumer demand for [mango-flavored beverages](https://www.trendhunter.com/trends/kopparberg-mango). The effervescent drink is being launched as part of the Tango Editions range and is reported to have a bold flavor profile that's perfect for enjoyment anytime of day. The drink has a sugar-free recipe and comes in eight-packs of 330ml cans, which are arriving in the UK starting in February but will only be around for 12 months. Retail Commercial Director for Britvic Great Britain Ben Parker spoke on the limited-edition Tango Mango soft drink saying, "Our next big flavour launch, Tango Mango, drives appeal among new and existing Tango fans, generating additional sales opportunities for retailers. We understand retailers don’t have infinite space for new products, but the Tango Editions range has already proven to drive additional sales, and the rotational change seasonally maintains excitement and engagement with the brand.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 37% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fruit-forward Beverages:** Consumer demand for mango-flavored drinks is driving the trend for fruit-forward beverages. - **Limited-edition Drinks:** The launch of limited-edition Tango Mango taps into the trend of offering exclusive and unique beverage options. - **Sugar-free Refreshments:** The sugar-free recipe of Tango Mango aligns with the growing trend of health-conscious consumers seeking healthier beverage alternatives. ### Where This Applies - **Beverage Manufacturing:** The beverage manufacturing industry can explore the opportunity of developing a range of fruit-forward drinks to cater to consumer preferences. - **Retail:** Retailers have the opportunity to boost sales by stocking limited-edition beverages, such as Tango Mango, to attract customers looking for exclusive drink options. - **Health and Wellness:** The health and wellness industry can capitalize on the growing demand for sugar-free refreshments by offering more nutritious and healthier beverage choices to consumers. ## Related on Trend Hunter - [Fruity Sugar-Free Soda Flavors](https://www.trendhunter.com/trends/tango-apple-sugarfree.md) - [Zingy Soda Refreshment Flavors](https://www.trendhunter.com/trends/tango-paradise-punch.md) - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/tango-berry-peachy.md) - [Sugar-Free Strawberry Soda Ranges](https://www.trendhunter.com/trends/tango-strawberry-smash.md) - [Fruit-Forward Bottled Sodas](https://www.trendhunter.com/trends/tango.md) - [Cheeky Sugar-Free Soda Flavors](https://www.trendhunter.com/trends/tango-zerod-thirst-trap.md) - [Bodacious Soda Ranges](https://www.trendhunter.com/trends/tango-zerod.md) - [Fruit-Forward Zero-Sugar Sodas](https://www.trendhunter.com/trends/pepsi-max-mango.md) - [Fruity Low-Cost Sports Drinks](https://www.trendhunter.com/trends/boost-sport.md)