# Fruity Sugar-Free Soda Flavors Tango Apple Sugar-Free Responds to Consumer Demand By Michael Hemsworth | Published 2022-09-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tango-apple-sugarfree References: [foodbev](https://www.foodbev.com/news/tango-apple-launches-new-sugar-free-format/) & [britvic](https://www.britvic.com/)  The [Tango](https://www.trendhunter.com/trends/tango-mango) Apple Sugar-Free soda is arriving from [Britvic](https://www.trendhunter.com/trends/tango-berry-peachy) as a refreshment that taps into consumer demand and provides them with a decidedly flavorful option that responds to lifestyle preferences. The drink maintains its namesake sugar-free format, but keeps the tangy flavor intact to give consumers a refreshing option that's perfect for anytime enjoyment. The drink is positioned to continue the growth of the [sugar-free refreshment sector](https://www.trendhunter.com/trends/unsweetened-soft-drinks) in the UK where healthier soft drinks are quickly becoming a go-to for many consumers. Retail Commercial Director at Britvic Ben Parker commented on the Tango Apple Sugar-Free soda saying, "Tango has a proven track record when it comes to new product development with Tango Berry Peachy Sugar- Free the number one new fruit flavoured carbonate in 2022. Tango’s long heritage with the apple flavour and strong taste credentials, mean Tango Apple Sugar Free is well placed to continue this success and drive growth.” ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 33% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Sugar-free Soda Flavors:** Opportunity for companies to tap into consumer demand for healthier soft drinks options and explore innovative, flavorful alternatives with no added sugars. - **Fruit-flavored Carbonates:** Growing trend in the UK for consumers seeking alternatives to traditional sugary drinks, with an opportunity to capitalize on the popularity of fruit flavors in their products. - **Product Innovation in Refreshments:** Opportunity for companies to pursue research and development of creative and health-conscious refreshment options, fueling growth in the sugar-free refreshment sector. ### Who This Affects Most - **Soft Drink Industry:** Companies in this market can capitalize on the demand for healthier soft drink options, develop new sugar-free drinks, and explore fruit flavor variations. - **Food and Beverage Industry:** Innovation in refreshment options offers opportunity for overall growth in the industry, as companies explore new product offerings that appeal to health-conscious consumers. - **Retail Industry:** Retailers can benefit from stocking and promoting sugar-free drink options that appeal to consumers seeking healthier alternatives, helping to drive sales growth in this category. ## Related on Trend Hunter - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/tango-berry-peachy.md) - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/tango-mango.md) - [Zingy Soda Refreshment Flavors](https://www.trendhunter.com/trends/tango-paradise-punch.md) - [Cheeky Sugar-Free Soda Flavors](https://www.trendhunter.com/trends/tango-zerod-thirst-trap.md) - [Sugar-Free Strawberry Soda Ranges](https://www.trendhunter.com/trends/tango-strawberry-smash.md) - [Bodacious Soda Ranges](https://www.trendhunter.com/trends/tango-zerod.md) - [Fruit-Forward Bottled Sodas](https://www.trendhunter.com/trends/tango.md) - [Fruit-Themed Zero-Sugar Sodas](https://www.trendhunter.com/trends/fanta-zero-sugar.md) - [Extra-Fruity Zero-Sugar Sodas](https://www.trendhunter.com/trends/calypso-soft-drinks.md)