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# Tangle-Free Yarns
The O'GO Format Helps to Keep Knitting & Crochet Projects Tidy

By Laura McQuarrie | Published 2021-08-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/tangle-free-yarn
References: [prnewswire](https://www.prnewswire.com/news-releases/knitting-just-got-easier-and-more-relaxing-with-new-ogo-yarn-quick-start-tangle-free-format-301359472.html) & [Yarnspirations](http://Yarnspirations.com/)

Knitting is widely regarded as a stress-relieving activity but frequently having to stop and untangle yarn is anything but pleasant—fortunately, patent-pending [O'GO](https://www.trendhunter.com/trends/plant-powered-meal-replacement) technology helps to keep yarn tangle-free. Additionally, the format helps to provide a quick start and a faster finish.

Baby Boomers, Gen X and Millennials alike have shown interest in knitting and as the brand estimates, "Over 20% of stitchers are newcomers to knitting and crocheting since the COVID lockdown began in 2020." Since many of these individuals are beginners to crafting, this tangle-free solution will help to keep projects from making a mess, whether they are made at home or on the go. Brands like [Red Heart](https://www.trendhunter.com/trends/crafternoon), Bernat and Caron are now all embracing yarns in the O'GO format.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 34% | Activity: 46% | Freshness: 10%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy)

## Key Themes

### What Makes This Trend Stand Out

- **Tangle-free Yarns:** The O'GO format helps to keep knitting and crochet projects tidy.
- **Beginner Crafting Solutions:** The tangle-free O'GO format caters to the increasing number of beginners in knitting and crochet since the COVID lockdown began.
- **Streamlined Craft Processes:** The O'GO format allows for a quicker start and faster finish to knitting and crochet projects.

### Sectors Adopting This

- **Craft Supplies:** Craft supply companies can capitalize on this trend by offering more tangle-free yarn options, specifically in O'GO format.
- **Recreational Products:** Recreational product companies can integrate tangle-free yarns into their offerings to entice home-based crafters and those who craft while on-the-go.
- **Wellness:** Wellness companies can use this trend to promote the stress-relieving benefits of knitting and crochet with tangle-free yarns, as well as offer beginner-level knitting classes and tutorials.

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