# Short-Form DIY Video Apps Google Launched the Tangi App for Shareable Instructional DIY Videos By Daniel Johnson | Published 2020-01-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/tangi-app References: [engadget](https://www.engadget.com/2020/01/29/google-tangi-video-tutorial-app/) & [blog.google](https://www.blog.google/technology/area-120/get-creative-with-tangi-area-120s-latest-experiment/) [Google](https://www.trendhunter.com/trends/google-photos-2) is launching the Tangi app, which is a video sharing platform that allows individuals to share 60-second instructional clips. The clips are intended to be DIY guides for others, across a number of topics including cooking, crafting and more. Google's Tangi app stands for teach and give, and it is currently available in the App Store. The app also has a 'Try It' function, where users can share their progress following one of the DIY videos. The upload feature is not currently available to all users, however, there is a waitlist. Google's new Tangi app could be an easy way to get [DIY inspiration](https://www.trendhunter.com/trends/revyze). Additionally, the [short-form video format](https://www.trendhunter.com/trends/autoposts-ai) makes the content easy to follow and consume. Image Credit: Google ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Short-form DIY Videos:** The rise of short-form DIY videos presents opportunities for brands to create quick and engaging instructional content. - **Video Sharing Platforms:** The popularity of video sharing platforms like Tangi opens up possibilities for businesses to create and curate DIY-related content for their audiences. - **Shareable Instructional Clips:** The growth of shareable instructional clips on platforms like Tangi creates a space for brands to collaborate with DIY influencers and expand their reach. ### Where This Applies - **Tech:** The tech industry can explore opportunities to develop new video sharing platforms or improve existing ones to cater to the rising demand for short-form DIY content. - **Food and Beverage:** The food and beverage industry can leverage short-form DIY videos to showcase easy recipes, cooking tips, and engage with their audience on popular video sharing platforms. - **Arts and Crafts:** The arts and crafts industry can utilize short-form DIY videos to provide step-by-step tutorials, inspire creativity, and promote their products to a wider audience. ## Related on Trend Hunter - [Nostalgic Looping Video Apps](https://www.trendhunter.com/trends/divine-app.md) - [Creator-Focused Video Editing Apps](https://www.trendhunter.com/trends/story-studio.md) - [Social Vlogging Apps](https://www.trendhunter.com/trends/vlogging-app.md) - [Food-Based Video Platforms](https://www.trendhunter.com/trends/foodvid.md) - [Video-Editing App Updates](https://www.trendhunter.com/trends/google-photos-2.md) - [Time-Lapse Content Apps](https://www.trendhunter.com/trends/timelapse-content.md) - [Micro-Drama Streaming Apps](https://www.trendhunter.com/trends/pinedrama.md) - [AI Video Generators](https://www.trendhunter.com/trends/videogptai.md) - [Video-First Social Media Platforms](https://www.trendhunter.com/trends/mixo-app.md)