# Versatile Tangerine Highlighters Becca Cosmetics Released a Flattering Limited Edition Highlighter By Riley von Niessen | Published 2018-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tangerine-highlighter References: [popsugar](https://www.popsugar.com/beauty/Becca-New-Tangerine-Highlighter-44742643) & [shopstyle](https://www.shopstyle.com/action/apiVisitRetailer?id) Becca Cosmetics recently unveiled a new tangerine highlighter that leaves a subtle [bronzed shimmer](https://www.trendhunter.com/trends/kimchi-chic-beauty) on the skin, making it a great product for the summer, especially for those with deeper skin tones. The formula is packed with white-gold pearls, which reflect the light that it comes into contact with for a stunning glow. Although the highlighter is specifically made to draw attention to the cheekbones and other high points on the face, it can alternatively be used as a [subtle eyeshadow](https://www.trendhunter.com/trends/cream-highlighter-sticks), or to add a light shimmer to the collarbones and shoulders. The tangerine highlighter is currently available from retailers like [Sephora](https://www.trendhunter.com/trends/colorful-powder-luminizer) for a limited time only, where consumers can pick it up for $38 USD. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 40% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Tangerine Highlighter:** Opportunity for cosmetic companies to innovate and release more shades of highlighters to cater to different skin tones. - **Multipurpose Makeup:** Potential for makeup brands to create versatile products that can be used on different areas of the face and body. - **Limited Edition Beauty Products:** Demand for exclusive and time-limited beauty products that create a sense of urgency among consumers. ### Sectors Adopting This - **Cosmetics:** Cosmetic companies can capitalize on the trend by developing new highlighter shades and innovative formulas. - **Makeup:** Makeup brands have the opportunity to create versatile products that cater to the multi-purpose trend. - **Retail:** Retailers can benefit from the popularity of limited edition beauty products by stocking and promoting them for a limited time. ## Related on Trend Hunter - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Gilded Glowing Highlighters](https://www.trendhunter.com/trends/colorful-powder-luminizer.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [Expanded Luminizer Collections](https://www.trendhunter.com/trends/liquid-luminizer-line.md) - [Summer Blush Colors](https://www.trendhunter.com/trends/new-pocket-blush-colors.md) - [Bronzer Shade Expansions](https://www.trendhunter.com/trends/cool-bronze.md) - [Body Luminizer Shade Expansions](https://www.trendhunter.com/trends/fenty-beauty-body-lava.md) - [Compact Travel-Friendly Bronzers](https://www.trendhunter.com/trends/mini-biggy-bronzer.md) - [Seasoning-Inspired Beauty Sets](https://www.trendhunter.com/trends/rare-beauty-x-tajin.md)