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# Dairy-Free Milkshake Menus
Smashburger Partnered with Eclipse Foods to Release Vegan Milkshakes

By Colin Smith | Published 2022-06-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tangerine-dream
References: [vegnews](https://vegnews.com/2022/6/dairy-free-eclipse-milkshakes-smashburger) & [smashburger](https://smashburger.com/?das)

![Dairy-Free Milkshake Menus](https://cdn.trendhunterstatic.com/thumbs/481/tangerine-dream.jpeg)

[Smashburger](https://www.trendhunter.com/trends/smashburger-holiday-milkshakes) partnered up with [Eclipse Foods](https://www.trendhunter.com/trends/eclipse-bonbons) to launch a new collection of vegan milkshakes, including unique flavor options such as the 'Tangerine Dream.' The other flavors are the standard 'Vanilla,' 'Chocolate,' and 'Strawberry,' as well as two unique offerings of 'Peanut Butter' and 'Oreo.' Oreo is a noteworthy addition to the dairy-free milkshake collection as Oreo is known for its naturally vegan cookies.

The two companies are excited for this partnership as it marks the first large-scale rollout of plant-based milkshakes in the restaurant industry in the United States. Smashburger is trailblazing the industry and bringing vegan offerings into the mainstream market by combining excellent flavors with affordable prices. These six vegan milkshakes are suited for all customers to enjoy, as they do not compromise on flavor despite their vegan ingredients list.

Image Credit: Eclipse Foods

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 25% | Activity: 48% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Plant-based Menu Offerings:** More restaurants are partnering with plant-based food companies to offer vegan options on their menus.
- **Creative Vegan Flavor Profiles:** Restaurants are experimenting with unique plant-based ingredients and flavor combinations to cater to the growing demand for dairy-free options.
- **Mainstreaming Vegan Products:** As more consumers become interested in plant-based diets, businesses are seizing the opportunity to bring these products into the mainstream and disrupt traditional food industries.

### Sectors Adopting This

- **Food and Beverage:** Restaurants are partnering with plant-based food companies to tap into the growing demand for vegan options.
- **Plant-based Food Manufacturing:** As more consumers opt for plant-based diets, the demand for innovative new vegan products continues to grow.
- **Retail:** As more consumers seek alternative dairy-free options, retail businesses have the opportunity to expand their offerings and cater to changing dietary preferences.

## Related on Trend Hunter

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