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# Tandoori-Marinated Chicken Sandwiches
Curry Up Now's Tandoori Fried Chicken Sandwich is Flavorful

By Katherine Pendrill | Published 2020-07-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tandoori-fried-chicken-sandwich
References: [qsrmagazine](https://www.qsrmagazine.com/news/curry-now-launch-tandoori-fried-chicken-sandwich-july-6)

[Curry Up Now](https://www.trendhunter.com/trends/curry-smugglers) is officially throwing its hat into the ring of the [chicken sandwich wars](https://www.trendhunter.com/trends/chicken-guy-summer-menu) with its new Tandoori Fried Chicken Sandwich.

Curry Up Now's new Tandoori Fried Chicken Sandwich is essentially a classic fried chicken sandwich, but enhanced with distinctly Indian flavors. The new sandwich consists of 48 hour tandoori-marinated chicken that's been fried until perfectly crisp. The chicken is then paired with Bombay dust aioli, house-made pickled onions, pineapple, jalapeño and a rich chutney of curry leaves, all served on a brioche bun. As Curry Up Now Founder and CEO Akash Kapoor explains, “Our TFC Sandwich exemplifies what Curry Up Now does best - we take a popular American dish, like the beloved fried chicken sandwich, and infuse it with our own unique, [Indian twist](https://www.trendhunter.com/trends/tikka-patties) to turn it into something that’s unexpected and playful.”

Image Credit: Curry Up Now

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 3% | Activity: 19% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Indian-inspired Fast Food:** Indian flavors and ingredients are being integrated into traditional fast food items, creating unique and unexpected flavor profiles.
- **Flavor Innovation in Chicken Sandwiches:** Restaurants are experimenting with different flavors and seasonings to elevate the classic fried chicken sandwich, appealing to adventurous eaters.
- **Cultural Fusion in Food:** Blending different culinary traditions and ingredients from various cultures creates exciting and diverse menu options.

### Industries Being Reshaped

- **Fast Food:** Fast food chains have the opportunity to incorporate unique flavors and ingredients into their menu items, attracting customers seeking new taste experiences.
- **Restaurant:** Restaurants can differentiate themselves and stand out in a crowded market by offering fusion cuisine that combines elements from different cultural backgrounds.
- **Food and Beverage:** In the food and beverage industry, there is a growing demand for innovative and adventurous flavor profiles, creating opportunities for unique product development.

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