# Millennial-Focused Social Saving Apps Yahoo Finance is Helping Millennials Save with 'Tanda' By Ell Smith | Published 2018-02-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/tanda References: [psfk](https://www.psfk.com/2018/02/yahoo-helping-people-save-money-social-app.html) & [play.google](https://play.google.com/store/apps/details?id=com.yahoo.tanda&hl=en) Tanda is a newly launched application from [Yahoo Finance](https://www.trendhunter.com/trends/private-markets-hub) that's serving as a new [money saving tool](https://www.trendhunter.com/trends/savings-center) for Millennials. The new social app enables groups of five or nine people to pool their money in an effort to save for short-term financial goals. The tool features a unique rotating monthly payout plan in which each individual contributes a pre-selected amount. At the end of each month, a different individual will take home the culminated amount, until each member had the opportunity to do so. To ensure complete fairness, Tanda has promised to step in and make a contribution should a friend stop contributing. The over-arching goal of this app is to provide Millennials with a more accessible and [interactive means of financial planning](https://www.trendhunter.com/trends/cash-flow-and-capital). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 32% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Social Saving Apps:** Disruptive innovation opportunity: Develop a social saving app that caters to a specific niche demographic, such as single parents or college students. - **Group Money Saving:** Disruptive innovation opportunity: Create a platform that allows larger groups of people to pool their money together for long-term financial goals, such as buying a house or starting a business. - **Interactive Financial Planning:** Disruptive innovation opportunity: Integrate gamification elements into financial planning apps to make the process more engaging and interactive for millennials. ### Who This Affects Most - **Finance:** Disruptive innovation opportunity: Explore partnerships with banks and financial institutions to develop innovative tools and services that cater specifically to millennials. - **Technology:** Disruptive innovation opportunity: Combine virtual reality technology with financial planning apps to create immersive and interactive experiences that help millennials visualize and understand their financial goals better. - **Social Media:** Disruptive innovation opportunity: Leverage social media platforms to create community-driven financial planning apps that encourage millennials to share their savings goals, progress, and tips with each other. ## Related on Trend Hunter - [Group Finances-Centered Payment Apps](https://www.trendhunter.com/trends/innovative-payment-app.md) - [Money-Pooling Finance Apps](https://www.trendhunter.com/trends/group-financing-platform.md) - [Incentivized Budgeting Apps](https://www.trendhunter.com/trends/incentivized-budgeting.md) - [Retirement-Focused Investment Apps](https://www.trendhunter.com/trends/retirement-saving-app.md) - [Simplified Youth Savings](https://www.trendhunter.com/trends/dive-money.md) - [Millennial-Minded Investment Apps](https://www.trendhunter.com/trends/millennialminded-investment-app.md) - [Teen-Targeted Investment Apps](https://www.trendhunter.com/trends/bloom-app.md) - [Teen-Targeting Investing Apps](https://www.trendhunter.com/trends/teentargeting-investing-app.md) - [Fintech Savings Centers](https://www.trendhunter.com/trends/savings-center.md)