# Yo Yo Cocktail Shaker Shaken, Stirred or Bounced? By Nisara | Published 2007-04-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/tanaka-a-yoyo-cocktail-shaker References: [idealist.blinkr.net](http://idealist.blinkr.net/tanaka/) Forget the traditional way of mixing cocktail and spice up your party with Tanaka, a cocktail shaker which is used as a yoyo. Just 3 steps to create your cocktail. Fill it with liqueur and ice. Check the liquid level. Then, you're ready to spin it down and up in your own style. **Implications** - This Tanaka yoyo cocktail shaker is the perfect example of a staple item reinvented for creativity and novelty, as well as function. The martini shaker is an iconic item that most wouldn't think to alter; however, creative companies like Tanaka realize that, though some products are tried, tested and true, there is always room for innovation. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 41% | Activity: 5% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Reimagined Bar Tools:** Opportunities for disruptive innovation in reinventing traditional bar tools for increased creativity, novelty, and function. - **Interactive Drinking Experiences:** Opportunities for disruptive innovation in creating interactive and engaging drinking experiences for consumers. - **Multi-functional Products:** Opportunities for disruptive innovation in designing multi-functional products that can serve more than one purpose, such as this yoyo cocktail shaker. ### Who This Affects Most - **Beverage Industry:** Opportunities for disruptive innovation in designing more interactive and engaging drinking experiences for consumers, such as the Tanaka yoyo cocktail shaker. - **Kitchenware Industry:** Opportunities for disruptive innovation in designing multi-functional kitchen products, such as this yoyo cocktail shaker, that can serve multiple purposes and add an element of fun to everyday tasks. - **Hospitality Industry:** Opportunities for disruptive innovation in designing unique and immersive bar experiences for consumers, featuring novel and interactive bar tools such as the Tanaka yoyo cocktail shaker. ## Related on Trend Hunter - [Sculptural Cocktail Shakers](https://www.trendhunter.com/trends/hexclad-cocktail-shaker.md) - [Shakeable Ready-to-Drink Cocktails](https://www.trendhunter.com/trends/shakr-cocktails.md) - [Shaken Single-Serve Cocktails](https://www.trendhunter.com/trends/shake-and-serve.md) - [Pre-Mixed Premium Cocktails](https://www.trendhunter.com/trends/mojt.md) - [Luxurious 10-Piece Mixology Sets](https://www.trendhunter.com/trends/mixology-bartender-kit.md) - [Twist-and-Mix Cocktails](https://www.trendhunter.com/trends/twist-mix-cocktails.md) - [Luxe Aviation-Inspired Cocktail Mixers](https://www.trendhunter.com/trends/callum-martini-mixer.md) - [Japanese-Style Bottled Cocktails](https://www.trendhunter.com/trends/on-the-rocks-x-house-of-suntory.md) - [Citrus-Inspired Cocktail Sets](https://www.trendhunter.com/trends/playful-cocktail-set.md)