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# Skin Burn Couture
Janine Rewell Creates ‘Tan the Man' With Custom Vinyl Sun Tattoos

By Andrew Robichaud | Published 2009-06-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/tan-the-man
References: [patternpeople.blogspot](http://patternpeople.blogspot.com/2009/06/design-inspiration-tan-lines.html) & [janinerewell](http://www.janinerewell.com/tantheman.html)

For those of us who burn in 10 minutes after being exposed to the sun (ME!), this is probably not for you (OR ME!). Tan the Man is a male fashion wonder dressed only in his tighty whiteys.

Janine Rewell used customized vinyl stickers and strategically placed them across Tan the Man's body. He then burned, and burned, and burned until the very distinct, very emphatic (very frightening…I’m thinking of sunburns!) images were ‘stuck’ to his body.

This creatively ingenious fashion idea (although seriously unadvised) is truly original. It's on display in the “Whatever You Think, Think The Opposite” exhibition at Arden & Anstruther Photographic Gallery in the UK.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 92% | Activity: 86% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Custom Vinyl Stickers:** Opportunity for disruptive innovation: Develop a technology to create personalized vinyl stickers for individuals, expanding the potential use beyond fashion.
- **Sunburn Art:** Opportunity for disruptive innovation: Create a new form of artistic expression using sunburn as the canvas, merging fashion and body art.
- **Unconventional Fashion Displays:** Opportunity for disruptive innovation: Explore alternative ways to showcase fashion, such as using unconventional models or display methods to attract attention and create a unique experience.

### Industries Being Reshaped

- **Fashion:** Opportunity for disruptive innovation: Integrate technology into fashion, such as creating smart clothing that changes color or pattern based on sun exposure.
- **Printing:** Opportunity for disruptive innovation: Develop advanced printing techniques to customize vinyl stickers with greater precision and durability.
- **Art:** Opportunity for disruptive innovation: Encourage artists to explore unconventional mediums like sunburn art, revolutionizing traditional art forms and attracting new audiences.

## Related on Trend Hunter

- [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md)
- [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md)
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- [Sun Safety Movements](https://www.trendhunter.com/trends/burn-lines.md)
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- [Progressive Rewritable Tattoos](https://www.trendhunter.com/trends/magic-ink.md)
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