# Fast-Acting Self-Tanners The Tan-Luxe Express Water Hydrating Self-Tanner Works in Just 30 Minutes By Laura McQuarrie | Published 2023-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tan-luxe-express References: [popsugar](https://www.popsugar.com/beauty/may-beauty-launches-48808883#photo-49159011) & [tan-luxe](https://tan-luxe.com/uk/product/express-tanning-water/) Self-tanners are typically known for offering a gradual tan over several hours or days, but this Tan-Luxe Express product promises to deliver noticeable results in just 30 minutes, making it a game-changer for those looking for a quick and easy way to achieve a sun-kissed glow. The Tan-Luxe Express Water Hydrating Self-Tanner eliminates the forethought needed to plan several hours or days before an event to achieve a natural-looking, [streak-free tan](https://www.trendhunter.com/trends/glow-pad). Infused with skincare ingredients, the formula delivers a quick dose of hydration and color. For those who prefer a self-tanning product in the form of a mousse, Tan-Luxe also offers a fast-acting Express [Tanning](https://www.trendhunter.com/trends/contour-stick) Mousse for a healthy-looking glow in a half-hour. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 66% | Activity: 47% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Fast-acting Self-tanners:** Products that promise noticeable results in under 30 minutes are gaining popularity in the self-tanning industry. - **Hydrating Self-tanners:** Self-tanning products that also offer skincare benefits, like the Tan-Luxe Express Water Hydrating Self-Tanner, are becoming increasingly sought after. - **Express Tanning Mousses:** Mousse-based self-tanners that offer quick and easy application, like the Tan-Luxe Express Tanning Mousse, are becoming a popular alternative to lotions and sprays. ### Where This Applies - **Beauty and Personal Care:** Fast-acting self-tanners are disrupting the traditional self-tanning industry and offering busy customers a convenient way to achieve a sun-kissed glow. - **Skincare:** The infusion of skincare ingredients into self-tanning products is blurring the lines between beauty and skincare and creating opportunities for innovation in both industries. - **E-commerce:** The growing popularity of self-tanning products, particularly those with fast-acting results, presents an opportunity for e-commerce retailers to expand their offerings and reach a wider customer base. ## Related on Trend Hunter - [Quick-Dry Self-Tanning Mousses](https://www.trendhunter.com/trends/gradual-selftanning-mousse.md) - [Rapid Self-Tanning Solutions](https://www.trendhunter.com/trends/ultra-express-self-tanning-foam.md) - [Colorless Self-Tanners](https://www.trendhunter.com/trends/clear-1-hour-express-self-tan.md) - [Tinted Tanning Sprays](https://www.trendhunter.com/trends/life-proof-self-tan.md) - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md) - [Gradual Face Tan Lotions](https://www.trendhunter.com/trends/face-tan-lotion.md) - [Comprehensive Sunless Tanning Products](https://www.trendhunter.com/trends/sunless-tanning-products.md) - [Skincare-Infused Mousse](https://www.trendhunter.com/trends/selftan-tinted-mousse.md)