# Tan Lotion with $24K Gold Dust from Mariah Carey By Trend Spotter | Published 2006-09-20 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/tan-lotion-with-24k-gold-dust-from-mariah-carey References: [luxurylaunches](http://www.luxurylaunches.com/celebrities/24k_gold_tan_line_from_mariah.php) & [femalefirst](http://femalefirst.co.uk/celebrity/Mariah+Carey+s+golden+tan+line-11524.html) Mariah Carey is launching a new line of [fake tan lotion](https://www.trendhunter.com/trends/sunless-tanning-products) that is made with 24-karat gold dust. That way you can get her luscious gold tan... Who am I kidding... **From Female First:** The singer is insisting she is beautifully bronzed on every night on her current 'Emancipation of Mimi' tour and has hired a [personal tanning assistant](https://www.trendhunter.com/trends/spray-tan-body-mist), Jenny Phillips, to spay her before going on stage. Mariah and Jenny, of Beverly Hills' exclusive Portofino Sun Center and Spa, have now teamed up to create an [extravagant new fake tan](https://www.trendhunter.com/trends/isle-of-paradise-sunny-serum) made with real gold. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 95% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Tanning Products:** Creating tanning products infused with high-end ingredients such as 24-karat gold dust offers a disruptive innovation opportunity in the beauty industry. - **Celebrity-backed Beauty Products:** The collaboration between Mariah Carey and her tanning assistant highlights the potential for celebrity-backed beauty products to disrupt the market by leveraging their fan base. - **Experiential Tanning Solutions:** The personal tanning assistant concept points to an opportunity for creating unique and personalized tanning experiences that elevate the traditional fake tan process. ### Where This Applies - **Beauty and Skincare:** Incorporating luxury ingredients like 24-karat gold dust in tanning products opens up disruptive innovation possibilities within the beauty and skincare industry. - **Celebrity Endorsements and Collaborations:** The collaboration between Mariah Carey and her tanning assistant showcases the potential for disruptive innovation in the celebrity endorsement and collaboration industry within the beauty sector. - **Wellness and Spa:** The partnership between Mariah Carey and Jenny Phillips highlights the opportunity for disruptive innovation in the wellness and spa industry by offering exclusive tanning services and products. ## Related on Trend Hunter - [Celebrity-Approved Tanning Services](https://www.trendhunter.com/trends/tan-on-the-run.md) - [Glow-Enhancing Sun Care Products](https://www.trendhunter.com/trends/australian-gold.md) - [Luxury Self-Tanning Gels](https://www.trendhunter.com/trends/solar-selftanning.md) - [Bronzing Glow Kits](https://www.trendhunter.com/trends/bronzed-glow-kit.md) - [Moisturizing Tanning Products](https://www.trendhunter.com/trends/sunshine-oils.md) - [Ultra-Hydrating Bronzing Gels](https://www.trendhunter.com/trends/summertone-bronzing-gel.md) - [Sparkling SPF-Equipped Body Oils](https://www.trendhunter.com/trends/vacation.md) - [DHA-Infused Contour Sticks](https://www.trendhunter.com/trends/contour-stick.md) - [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md)