# Clickable Tanning Pens The James Read Gradual Tan Click & Glow Tan Drops Support Customization By Laura McQuarrie | Published 2020-04-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tan-drops References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/glam-drop-products/2312) & [jamesreadtan](https://www.jamesreadtan.com/waitlist) The James Read Gradual Tan Click [& Glow](https://www.trendhunter.com/trends/smooth-glow-undaria-duo) Tan [Drops](https://www.trendhunter.com/trends/nourishing-bronzing-drops) is being introduced as a new kind of tanning gadget that's not only extremely portable but also supportive of giving users more flexibility and customization. The next-gen tanning gadget is touted as "concentrated, on-the-go, multi-vitamin tanning drops" as the formula contains encapsulated Vitamin C for brightening benefits along with hydrating hyaluronic acid. The James Read Gradual Tan Click & Glow Tan Drops boasts pen-like packaging that's clickable, which makes it easy to enhance a favorite moisturizer, SPF or a serum with a touch of bronze color. Thanks to this unique format, consumers have a great deal of control over the color of the finished result. Image Credit: James Read ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 14% | Activity: 14% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Clickable Tanning Pens:** The trend towards clickable and customizable tanning pens presents an opportunity for beauty companies to offer innovative, portable and personalized tanning solutions. - **Multi-functional Beauty Products:** The development of products that combine tanning agents with skin-boosting ingredients like vitamin C and hyaluronic acid create disruptive innovation opportunities for multi-functional beauty products. - **DIY Beauty:** The rising popularity of DIY beauty trends encourages the development of tanning pens that allow users to control the level of color and customize their tanning experience. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty industry can leverage the clickable tanning pen trend to develop new, innovative, and more personalized tanning options. - **Skincare:** The integration of skin-enhancing ingredients in tanning pens presents an opportunity for skincare companies to offer multi-functional products that provide both tan and skincare benefits. - **Wellness and Self-care:** The DIY beauty trend and the growing demand for self-care products create disruptive innovation opportunities for companies to develop tanning pens that allow for a more personalized and natural-looking tan, enhancing consumers' overall wellness and confidence. ## Related on Trend Hunter - [Grape Water Tanning Drops](https://www.trendhunter.com/trends/self-tan-sun-drops.md) - [Customizable Self-Tanning Serums](https://www.trendhunter.com/trends/gradual-selftanning-face-serum.md) - [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/nourishing-bronzing-drops.md) - [DHA-Infused Contour Sticks](https://www.trendhunter.com/trends/contour-stick.md) - [3-in-1 Bronzing Drops](https://www.trendhunter.com/trends/studio-tone-spf-50.md) - [Sunless Tanning Solutions](https://www.trendhunter.com/trends/glow-pad.md) - [Gradual Face Tan Lotions](https://www.trendhunter.com/trends/face-tan-lotion.md) - [Bronzing Serum Drops](https://www.trendhunter.com/trends/serum-drops.md) - [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md)