# Sophisticated Feminine Hygiene Branding These Tampons are Packaged in Minimalist Boxes By Mishal Omar | Published 2016-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tampon References: [thedieline](http://www.thedieline.com/blog/2016/9/6/zdzh87gh4qqytf86m18u1juvnvq83o) & [pearlfisher](http://www.pearlfisher.com/??) Tampon branding tends to be bright and at times, borders on garish -- but Chinese company Yoai avoids that pattern in the products it produces and sells. Called 'Femme,' the tampon products are designed in a way that purposely empowers women and represents [menstruation as something natural](https://www.trendhunter.com/trends/o-positiv-health) and nothing to be ashamed of. It downplays the conservatism that often marks the conversations, or lack thereof, related to a woman's period by clearly informing the user on the outside of the box on how to properly use a tampon. The boxes come in [muted pastel colors with minimal labeling](https://www.trendhunter.com/trends/fruit-bliss) and silhouettes that make up the shape of a woman. This [tampon branding](https://www.trendhunter.com/trends/menstrual-care-solutions) works to empower girls and women who experience periods in a way that is sophisticated yet bold. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Minimalist Packaging:** The trend of minimalist packaging is disrupting the feminine hygiene industry by offering a sophisticated and empowering alternative to traditional bright and gaudy designs. - **Empowerment Through Branding:** The trend of empowering women through branding is creating disruptive opportunities in the feminine hygiene industry by challenging societal taboos and promoting conversations around menstruation. - **Natural Representation:** The trend of representing menstruation as something natural is disrupting the feminine hygiene industry by eliminating shame and stigma and embracing the normalcy of the experience. ### Industries Being Reshaped - **Feminine Hygiene:** The feminine hygiene industry can explore disruptive innovation opportunities by adopting minimalist packaging and empowering branding to redefine the perception of period products. - **Branding and Advertising:** The branding and advertising industry can capitalize on the trend of empowering women through branding by creating campaigns that challenge societal taboos and promote inclusivity and empowerment. - **Consumer Goods:** The consumer goods industry can tap into the trend of natural representation in feminine hygiene branding to design products that eliminate shame and embrace the natural experience of menstruation. ## Related on Trend Hunter - [Inclusive Tampon Branding](https://www.trendhunter.com/trends/tampon-for-men.md) - [Comfort-Focused Lubricated Tampons](https://www.trendhunter.com/trends/marlow-1.md) - [Stigma-Reducing Period Brands](https://www.trendhunter.com/trends/wholesome-branding.md) - [Ultra-Femme Contraceptive Products](https://www.trendhunter.com/trends/nixit-1.md) - [Gender-Neutral Period Products](https://www.trendhunter.com/trends/aunt-flow.md) - [Genderless Menstruation Products](https://www.trendhunter.com/trends/vuokkoset.md) - [Japanese Intimate Care Brands](https://www.trendhunter.com/trends/twany.md) - [Eco Hybrid Tampons](https://www.trendhunter.com/trends/playtex-clean-comfort.md) - [Eco-Friendly Feminine Care Products](https://www.trendhunter.com/trends/ecofriendly-tampons.md)