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# Pollution Tampons Tests
Feminine Hygiene Products are Being Used to Identify Toxins in Rivers

By Amelia Roblin | Published 2015-04-01 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/tampon-test
References: [magazine.good.is](http://magazine.good.is/articles/glow-in-the-dark-tampons-river-pollution) & [sheffield.ac.uk](http://www.sheffield.ac.uk/news/nr/tampon-sewage-pollution-river-sheffield-university-1.453262)

Some people have been clever enough to find alternate uses for [feminine hygiene products](https://www.trendhunter.com/trends/natracare) in the sphere of health and first aid; but recently, a tampon test has been initiated within the environmental realm as well. Scientists in the UK are using these untreated bundles of cotton to soak up [optical brighteners](https://www.trendhunter.com/trends/microplastics-test) in creeks, rivers and lakes to determine the instances and levels of contamination.

Feminine hygiene products are proving to be great absorbent tools for investigating faults in the water treatment process; however, these goods were not actually designed for the job. There's an opportunity here for companies within the broader industry of [tissue and cotton products](https://www.trendhunter.com/trends/wype-gel) to create purpose-made sponges for investigating the detergents and chemicals that are making it through the system. These would then be bathed in UV light to determine the severity of toxicity.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 19% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Alternative Uses for Feminine Hygiene Products:** Creating purpose-made sponges for investigating detergents and chemicals that make it through the water treatment system.
- **Environmental Testing with Tampons:** Using tampons to identify instances and levels of contamination in rivers, creeks, and lakes.
- **Absorbent Tools for Water Treatment Investigation:** Developing absorbent tools made from tissue and cotton products to investigate faults in the water treatment process.

### Who This Affects Most

- **Tissue and Cotton Products:** Creating purpose-made sponges for investigating detergents and chemicals that make it through the water treatment system.
- **Environmental Testing:** Using tampons to identify instances and levels of contamination in rivers, creeks, and lakes.
- **Water Treatment:** Developing absorbent tools made from tissue and cotton products to investigate faults in the water treatment process.

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