# Inclusive Tampon Branding Vuokkoset's Tampon for Men Supports Transgender Menstruators By Laura McQuarrie | Published 2023-11-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tampon-for-men References: [designtaxi](https://designtaxi.com/news/425746/Tampon-For-Men-Seeks-To-Plug-Gender-Insecurities-Among-Trans-Users/) & [formenstruation](https://www.formenstruation.com/)  In alignment with International Transgender Awareness Week, Finnish hygiene brand [Vuokkoset](https://www.trendhunter.com/trends/vuokkoset) launched a tampon for men. While the primary function of the product remains the same, the design, packaging and branding of the tampon for men is free from the usual imagery for a more inclusive image that's representative of the diverse experiences of menstruating individuals. The 16-pack is dark blue in color, with "FOR MENSTRUATION" wrapping around the box in a way that segments a portion of the text to display "FOR MEN" from a forward-facing view. As detailed in the Q&A section for the tampon for men, Vuokkoset reports that it is also considering the release of a [gender-neutral tampon](https://www.trendhunter.com/trends/menstrual-care-solutions) in the future. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 79% | Freshness: 19% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Gender-inclusive Hygiene Products:** The launch of a tampon for men by Vuokkoset demonstrates a trend towards gender-inclusive hygiene products. - **Inclusive Product Branding:** Vuokkoset's tampon for men highlights the trend of inclusive product branding that represents the diverse experiences of menstruating individuals. - **Expanding Gender-neutral Options:** The potential release of a gender-neutral tampon by Vuokkoset suggests a trend towards expanding gender-neutral options in the hygiene product industry. ### Sectors Adopting This - **Hygiene Product Manufacturing:** The launch of a tampon for men by Vuokkoset presents a disruptive innovation opportunity in the hygiene product manufacturing industry. - **Marketing and Advertising:** The trend of inclusive product branding seen with Vuokkoset's tampon for men opens up disruptive innovation opportunities in the marketing and advertising industry. - **Gender-neutral Product Development:** The potential release of a gender-neutral tampon by Vuokkoset suggests disruptive innovation opportunities in the gender-neutral product development industry. ## Related on Trend Hunter - [Genderless Menstruation Products](https://www.trendhunter.com/trends/vuokkoset.md) - [Gender-Neutral Period Products](https://www.trendhunter.com/trends/aunt-flow.md) - [Comfort-Focused Lubricated Tampons](https://www.trendhunter.com/trends/marlow-1.md) - [Inclusive Period Underwear](https://www.trendhunter.com/trends/tomboyx.md) - [Nighttime Menstruation Campaigns](https://www.trendhunter.com/trends/periodsomnia.md) - [Menstrual Product-Celebrating Jeans](https://www.trendhunter.com/trends/u-by-kotex-maximalism-jeans.md) - [Sport-Centric Tampons](https://www.trendhunter.com/trends/playtex-sport-triple-tampons.md) - [Eco-Conscious Menstrual Solutions](https://www.trendhunter.com/trends/natracare.md) - [Teen Menstrual Underwear](https://www.trendhunter.com/trends/awwa-period-care.md)