# Tampon Chandeliers O.B. By Bianca | Published 2008-05-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tampon-chandeliers-ob References: [fun-genius](http://fun-genius.com/index.php/Amazing/Amazing-Chandelier.html) At first glance, this [dramatic chandelier](https://www.trendhunter.com/trends/blossom-chandelier) looks ordinarily beautiful, but look closer, and you'll be bloody surprised! The monster-sized chandelier is actually composed of hundreds of [white O.B. tampons](https://www.trendhunter.com/trends/ecofriendly-tampons). The tampon brand is certainly soaking up a lot of attention from exhibit viewers. As long as the fire sprinklers aren't set off, it works as a magnificent PR stunt for O.B. **Implications** - Companies that have products that fall under the [hygiene category](https://www.trendhunter.com/trends/goodwipes-launched) have difficulty finding unique ways to use stunts to market their products. In this case, O.B. was able to create something breathtaking out of their product in a way that their competitors would not dare to do. These ideas result in free media and exposure for the company, which is why tampon chandeliers (though mildly weird) are a great idea. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Hygiene Product Art:** The use of hygiene products in unconventional artwork provides unique marketing opportunities. - **Stunt Marketing:** Incorporating stunts into advertising campaigns can generate free media and exposure. - **Unconventional Product Promotion:** Thinking outside the box and creating extraordinary marketing strategies can set companies apart from competitors. ### Who This Affects Most - **Personal Care:** Personal care companies can explore artistic approaches to promote their products and attract attention. - **Advertising:** The advertising industry can incorporate stunt marketing to create viral campaigns for their clients. - **Art and Design:** Artists and designers can experiment with using unconventional materials to create captivating installations. ## Related on Trend Hunter - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Robust Spiral-Shaped Tampons](https://www.trendhunter.com/trends/sequel.md) - [Cheeky Bathroom Plungers](https://www.trendhunter.com/trends/stylish-plunger.md) - [Comfort-Focused Lubricated Tampons](https://www.trendhunter.com/trends/marlow-1.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Evolutionary Spiralled Menstruation Products](https://www.trendhunter.com/trends/spiral-tampon.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Maximalist Chandelier Designs](https://www.trendhunter.com/trends/baccarat-x-harry-nuriev.md) - [Eco Hybrid Tampons](https://www.trendhunter.com/trends/playtex-clean-comfort.md)