# Waste-Reducing Tampon Applicators DAME's Feminine Hygiene Product is Eco-Friendly and Reusable By Jana Pijak | Published 2018-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tampon-applicators References: [dezeen](https://www.dezeen.com/2018/03/05/reusable-sustainable-tampon-applicator-dame-design-periods/) & [wearedame.co](https://wearedame.co/) When most think of packaging waste, personal care products may not be the first to come to mind, but are becoming increasingly more damaging to the planet -- [DAME](https://www.trendhunter.com/trends/finisterre), a feminine hygiene startup aims to reduce this impact with its reusable tampon applicator line. With a slogan that reads "Rethink, Redesign, Replace," DAME aims to cut down on the [plastic waste](https://www.trendhunter.com/trends/refillable-packaging-innovation) created from competing brands with an antibacterial and medical-grade product that is safe and hygienic to reuse. In addition to its sustainable, functional and hygienic design, DAME's reusable tampon applicator is also elegantly branded to appeal to Millennial consumers. The applicator even comes in three colors along with carrying cases that aid with discretion, making the clever product ideal for those using it while on the go. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Reusable Tampon Applicators:** Opportunity for developing sustainable and hygienic alternatives to single-use tampon applicators. - **Plastic Waste Reduction:** Opportunity to create innovative packaging solutions that minimize plastic waste. - **Eco-friendly Personal Care Products:** Opportunity to introduce more environmentally friendly options in the personal care industry. ### Industries Being Reshaped - **Feminine Hygiene:** Potential to disrupt the feminine hygiene industry by offering reusable and sustainable alternatives. - **Packaging:** Opportunity for disruptive innovation in packaging to minimize environmental impact. - **Consumer Goods:** Potential for introducing eco-friendly personal care products within the consumer goods industry. ## Related on Trend Hunter - [Eco-Friendly Feminine Care Products](https://www.trendhunter.com/trends/ecofriendly-tampons.md) - [Ocean-Conserving Hygiene Collections](https://www.trendhunter.com/trends/finisterre.md) - [Eco Hybrid Tampons](https://www.trendhunter.com/trends/playtex-clean-comfort.md) - [Refillable Deodorant Systems](https://www.trendhunter.com/trends/lifelong-deo-20.md) - [Eco-Conscious Menstrual Solutions](https://www.trendhunter.com/trends/natracare.md) - [Reusable Menstrual Discs](https://www.trendhunter.com/trends/flex-reusable-disc.md) - [Reusable Menstrual Discs](https://www.trendhunter.com/trends/reusable-menstrual-disc.md) - [Reusable Wet Wipe Appliances](https://www.trendhunter.com/trends/reusable-tissue-cleaner.md) - [Viral Organic Tampons](https://www.trendhunter.com/trends/vive-for-your-v.md)