# Reusable Tampon Applicators RETA by Thinx is a Sustainable Solution to a Period Pollution Problem By Alyson Wyers | Published 2017-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tampon-applicator References: [refinery29](http://www.refinery29.com/2017/01/136199/thinx-reusable-tampon-applicator) & [shethinx](https://www.shethinx.com/pages/tampons/) Following the release of their stain-resistant underwear for menstruating women, [Thinx](https://www.trendhunter.com/trends/thinx) is releasing a reusable tampon applicator after 2 years of development. Coming in March 2017, the Thinx Reusable Tampon Applicator (RETA) is an environmentally friendly option for women who want other eco conscious options besides a [menstrual cup](https://www.trendhunter.com/trends/bfree-cup). Each year 7 billion plastic tampon applicators wind up in landfills. RETA is a waste-free solution made out of medical grade silicone and is supposed to last for about 10 years (unlike currently available disposable ones). The sustainable feminine hygiene product is also easy to conceal in your bag. Beginning in January, 2017, Thinx will also be selling 100% [organic cotton tampons](https://www.trendhunter.com/trends/vive-for-your-v) to go with their new applicators. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Feminine Hygiene:** Develop and market eco-conscious options for menstrual products. - **Reusable Products:** Design reusable, long-lasting alternatives to disposable products. - **Reducing Plastic Waste:** Create products that are sustainable and have minimal impact on the environment by reducing the use of plastic. ### Sectors Adopting This - **Feminine Hygiene:** The feminine hygiene industry can benefit from producing more sustainable and reusable products. - **Eco-friendly Products:** The environmentally-friendly products industry can offer a variety of cost-effective and eco-friendly feminine hygiene products. - **Waste Management:** The waste management industry can benefit from partnering with businesses to create sustainable alternatives to disposable products and reduce plastic waste. ## Related on Trend Hunter - [Reusable Menstrual Discs](https://www.trendhunter.com/trends/flex-reusable-disc.md) - [Eco-Friendly Feminine Care Products](https://www.trendhunter.com/trends/ecofriendly-tampons.md) - [Reusable Menstrual Discs](https://www.trendhunter.com/trends/reusable-menstrual-disc.md) - [Eco Hybrid Tampons](https://www.trendhunter.com/trends/playtex-clean-comfort.md) - [Eco-Conscious Menstrual Solutions](https://www.trendhunter.com/trends/natracare.md) - [Menstrual Disc Applicators](https://www.trendhunter.com/trends/period-disc.md) - [Eco-Friendly Menstrual Cups](https://www.trendhunter.com/trends/best-periodt.md) - [AI-Powered Menstrual Care Systems](https://www.trendhunter.com/trends/tulipon.md) - [Viral Organic Tampons](https://www.trendhunter.com/trends/vive-for-your-v.md)