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# Hybrid Menstrual Products
Callaly's Tampliner Combines Tampon and Panyliner Products in One Design

By Jana Pijak | Published 2018-03-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tampliner
References: [dezeen](https://www.dezeen.com/2018/02/20/tampliner-tampon-pantyliner-aims-overcome-inadequacy-period-products/) & [calla.ly](https://www.calla.ly/gb/home)

Feminine hygiene startup Callaly recently launched a unique 'Tampliner' product that combines the best qualities of [traditional tampons](https://www.trendhunter.com/trends/vive-for-your-v) and panty liners. The brand successfully fuses the design of both products into one multi-functional, hybrid [menstrual care solution](https://www.trendhunter.com/trends/menstrual-care-solutions).

While using tampons often requires the addition of a [liner or light pad](https://www.trendhunter.com/trends/legging-liners) in order to ensure absorption, this product's unique all-in-one design ensures secure protection in a simple package that is discreet and compact.

Designed by gynaecologist Alex Hooi alongside garment technologist Ewa Radziwon, this hybrid product aims to give wearers peace of mind without sacrificing comfort. When describing the inspiration behind the product, Hooi states that "I'm proud to lead the development of a product that truly puts women's health first; Tampliners won't leave fibres inside your body and don't contain any dioxins, perfumes or dyes."

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 62% | Activity: 93% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Hybrid Menstrual Products:** Innovative products that combine the best qualities of traditional menstrual care solutions into one.
- **All-in-one Menstrual Care:** Convenient, multi-functional products that provide secure protection in a simple and discreet package.
- **Health-focused Feminine Hygiene:** Products that prioritize women's health and eliminate harmful chemicals and materials.

### Where This Applies

- **Feminine Hygiene:** Brands can innovate by developing more convenient and health-focused menstrual care solutions.
- **Health and Wellness:** Opportunity for companies to provide innovative solutions that prioritize consumers' health and wellness in all areas.
- **Sustainability:** Companies can create eco-friendly and sustainable menstrual care products that eliminate waste and promote recycling.

## Related on Trend Hunter

- [Comfort-Focused Lubricated Tampons](https://www.trendhunter.com/trends/marlow-1.md)
- [Body-Safe Menstrual Panties](https://www.trendhunter.com/trends/intimina.md)
- [Eco Hybrid Tampons](https://www.trendhunter.com/trends/playtex-clean-comfort.md)
- [Genderless Menstruation Products](https://www.trendhunter.com/trends/vuokkoset.md)
- [Eco-Conscious Menstrual Solutions](https://www.trendhunter.com/trends/natracare.md)
- [Breakthrough Menstruation Undergarments](https://www.trendhunter.com/trends/step-one-period-underwear.md)
- [Evolutionary Spiralled Menstruation Products](https://www.trendhunter.com/trends/spiral-tampon.md)
- [Leakproof Period Undergarments](https://www.trendhunter.com/trends/thinx.md)
- [Mother-Targeted Menstrual Pads](https://www.trendhunter.com/trends/carefree-pads.md)
