# Punny Rectal Ads The Tampa Proctology Billboard Will Crack You Up By Peter Vallas | Published 2011-01-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tampa-proctology References: [adweek.blogs](http://adweek.blogs.com/adfreak/2011/01/dont-use-puns-on-your-proctology-billboard.html) [Tampa Proctology](https://www.trendhunter.com/trends/tampa-fresh-foods) had a clever way to advertise their small business practice. The Florida-based proctology clinic promotes their "[painless hemorrhoid treatment](https://www.trendhunter.com/trends/hemorrhoid-relief)" with witty puns regarding an otherwise sensitive subject to some. The Tampa Proctology billboard may not be up for any awards this year, but it certainly will crack up some of the drivers who happen to see it passing by. **Implications** - The billboard may be awkward for certain individuals, but those with a great sense of humor and desire for irony and puns, this billboard will definitely leave you pulled over on the side of the highway laughing. Share this billboard with friends for a few chuckles. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 68% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Creative Advertising:** Proctology clinic's witty billboard showcases the potential for creative advertising strategies to catch attention and engage audiences. - **Humor Marketing:** The use of humor in advertising, even for sensitive subjects, demonstrates the effectiveness of humor marketing in creating memorable and positive brand associations. - **Unconventional Promotion:** The unconventional approach taken by Tampa Proctology opens up opportunities for businesses to think outside the box and create unconventional promotional campaigns that stand out from competitors. ### Industries Being Reshaped - **Healthcare:** The humorous billboard by Tampa Proctology highlights the potential for healthcare providers to creatively market their services and strengthen their brand image. - **Advertising and Marketing:** The success of Tampa Proctology's billboard demonstrates the potential for the advertising and marketing industry to explore innovative and engaging approaches that break traditional norms. - **Small Business:** The clever advertising strategy employed by Tampa Proctology showcases how small businesses can use unconventional promotions to increase visibility and attract customers. ## Related on Trend Hunter - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Stigma-Free Self-Care Pop-Ups](https://www.trendhunter.com/trends/norms-clubhouse.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Comedic Gut Health Campaigns](https://www.trendhunter.com/trends/the-gut-gap.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md)