# Teen Fashion Brand Revivals Tammy Girl Relaunches on ASOS After a 17-Year Hiatus By Kanesa D | Published 2022-05-26 | Updated 2022-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tammy-girl References: [retailtechinnovationhub](https://retailtechinnovationhub.com/home/2022/5/26/tammy-girl-returns-to-action-as-it-makes-debut-on-asos) & [asos](https://www.asos.com/women/a-to-z-of-brands/tammy-girl/cat/?cid=50476) Tammy Girl, a popular pre-teen fashion brand, closed its doors for good in 2005 after being purchased by BHS. Now, a Manchester fashion brand called [Daisy Street](https://www.trendhunter.com/trends/lights-lacquer-core-collection) has reacquired the brand and is partnering with [ASOS](https://www.trendhunter.com/trends/asos-inspired-by) to release Tammy Girl exclusives via the ASOS website. The collection includes 32 distinct styles, all drawing inspiration from contemporary fashion trends. Ruched co-ords, midi dresses, and halter tops are among some of the offerings. The [capsule collection](https://www.trendhunter.com/trends/polly-pocket-x-cider-collection) utilizes butterfly, cow, and graphic patterns to complement any aesthetic. Daisy Street’s Managing Director Tay Singh comments: “Over the past 10 years we have worked hard to become one of the leading fashion brands for the Gen Z and Millennial customer. Staying true to our values as a brand, the re-launch of Tammy Girl is an extension of who we are.” Image Credit: ASOS ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 65% | Activity: 8% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Pre-teen Fashion Revival:** Revival of nostalgic fashion brands targeting pre-teens and tweens with modern and trendy styles. - **Collaborations with Nostalgic Brands:** Brands collaborating with nostalgic fashion labels and reintroducing them to modern consumers with fresh, updated collections. - **Contemporary Nostalgia:** Using nostalgia as a way to connect with consumers and create sentimental value in modern fashion and retail. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can seek to collaborate with nostalgic brands to revive and reintroduce popular fashion trends to younger generations. - **Marketing and Advertising:** Marketing and advertising agencies can leverage the sentimental value and nostalgic appeal for younger generations when re-introducing vintage brands to the market. - **Fashion Design and Manufacturing:** Fashion designers and manufacturers can capitalize on the potential for fresh and innovative designs that integrate nostalgic elements and revived fashion trends. ## Related on Trend Hunter - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Revived Nostalgic Puffer Jackets](https://www.trendhunter.com/trends/iconic-puffer-jacket.md) - [Revamped Gen Z Fashion](https://www.trendhunter.com/trends/no-boundaries-1.md) - [Nostalgic Capsule Collections](https://www.trendhunter.com/trends/uniqlo-ut-x-tamagotchi.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Updated Archival Kidswear](https://www.trendhunter.com/trends/oshkosh-reissued-collection.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Reimagined Doll-Inspired Capsules](https://www.trendhunter.com/trends/polly-pocket-x-cider-collection.md) - [Retro Cartoon Back-to-school Capsules](https://www.trendhunter.com/trends/unisex-styles.md)