# Wind Tunnel Photo Shoots 'Tammy' by Saima Altunkaya Features Gravity-Defying, Windswept Hair By Marissa Brassfield | Published 2009-11-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tammy-by-saima-altunkaya References: [behance.net](http://www.behance.net/Gallery/tammy/313179) & [saima-altunkaya](http://www.saima-altunkaya.com/) The [wind-swept hair](https://www.trendhunter.com/trends/kms-hairstay) featured in 'Tammy' by Saima Altunkaya reminds me of a [haircare commercial](https://www.trendhunter.com/trends/the-no-gimmicks-campaign). All the elements are there: nude model, perfect shiny hair, powerful fan. All that's needed here is some music and product placement. Mental association notwithstanding, 'Tammy' by Saima Altunkaya is a gorgeous photo shoot that showcases how a good photographer and stylist can turn even the simplest of photo spreads into something transcendental and beautiful. **Implications** - Tired of the over exaggerated styles coming out in modern society, contemporary consumers are looking for more classic pieces. Designs featuring a more [subtle aesthetic](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) are appealing to those who want to be more subdued in their look. Focusing on this could help a company increase its value on the market. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Classic Subtle Designs:** Companies can capitalize on the trend of contemporary consumers seeking more classic and subdued aesthetic by offering designs that appeal to this preference. - **Transcendental Photo Shoots:** Photographers and stylists have the opportunity to create beautiful and transformative photo spreads by combining their creative skills and expertise. - **Perfect Hair:** Haircare industry can leverage the trend of wind-swept hair featured in photo shoots by promoting products that help achieve shiny and gravity-defying hair. ### Sectors Adopting This - **Fashion Industry:** Companies in the fashion industry should focus on offering classic and subtle designs to cater to the preferences of contemporary consumers. - **Photography Industry:** Photographers and stylists have the opportunity to create captivating and transcendental photo shoots that appeal to a wide audience. - **Haircare Industry:** Haircare brands can seize the opportunity to promote products that can help achieve the wind-swept and shiny hair featured in photo shoots. ## Related on Trend Hunter - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Hybrid Hair Salons](https://www.trendhunter.com/trends/hybrid-hair-salon.md)