# Creative Travel Campaigns 'Tame Ecuador Airlines' Photoshoot Gets Creative By Robyn Currie | Published 2009-09-11 | World Source: Trend Hunter, https://www.trendhunter.com/trends/tame-ecuador-airlines References: [notcot.org](http://www.notcot.org/post/24796/) & [fubiz.net](http://www.fubiz.net/2009/09/10/tame-ecuador-airlines-campaign/) Airlines don’t often get creative with their ad campaigns; they try, but often with little success. Ecuador Airlines has launched their new campaign ‘Tame Ecuador Airlines,’ and it mixes [amazing visual deatails](https://www.trendhunter.com/trends/canva-spotlights) with startling creativity. Matching each image with a specific part of Ecuador, the ‘Tame Ecuador Airlines’ spread uses the idea of an airplane's wings to drive its idea. Each picture’s model has a different set of wings created out of that [specific region's most well-known characteristics](https://www.trendhunter.com/trends/rosewood-hotels-resort) (the Galapagos Islands ad, for example, features turtles and birds). Check out the gallery--it is truly eye popping. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 66% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Creative Airline Campaigns:** Opportunity for airlines to differentiate themselves by creating visually stunning and region-specific campaigns like 'Tame Ecuador Airlines'. - **Regional Branding:** Opportunity for businesses to incorporate region-specific characteristics into their branding like Tame Ecuador Airlines' use of local wildlife and landscapes in their campaign. - **Innovative Advertising Techniques:** Opportunity for marketers to utilize unconventional advertising techniques like Tame Ecuador Airlines' use of airplane wings to drive their campaign. ### Where This Applies - **Airlines:** Airline companies can use creative campaigns to differentiate themselves based on region-specific characteristics and create a unique brand. - **Tourism:** Tourism industry players can create region-specific branding and marketing campaigns that incorporate local features and landmarks, creating a more immersive experience for travelers. - **Marketing:** Marketing professionals can explore and experiment with innovative and unconventional advertising techniques to promote their clients' products or services. ## Related on Trend Hunter - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/extraordinary-is-out-there.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [Interactive Traveler-Focused Campaigns](https://www.trendhunter.com/trends/100-travelers.md) - [AI-Generated Airline Campaigns](https://www.trendhunter.com/trends/ai-adventure-campaign.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md)