# Tangy Tamarind Seasonings Tamarind & Pasilla Chile Seasoning Shares McCormick's Flavor of the Year By Laura McQuarrie | Published 2023-12-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tamarind-pasilla-chile-seasoning References: [shop.mccormick](https://shop.mccormick.com/products/foty24) & [mccormickcorporation](https://www.mccormickcorporation.com/flavor/flavor-forecast)  In 2023, McCormick named Vietnamese x Cajun Style Seasoning as its first-ever Flavor of the Year and for 2024, tamarind has been highlighted in the Flavor Forecast 24th Edition and it can be effortlessly experienced with the new Tamarind & Pasilla Chile Seasoning. This bright, Mexican-inspired seasoning pairs the taste of tamarind with the mild heat of pasilla chiles and [savory paprika, coriander and onion](https://www.trendhunter.com/trends/wing-rub-line), capturing the essence of culinary experiences people are craving all over the world. Tamarind, McCormick's 2024 Flavor of the Year will also be featured in several limited-edition menu items at [Black Tap Craft Burgers](https://www.trendhunter.com/trends/black-currant-big-apple-pie-pizza) & Beer locations across the nation as of February 2024. Foodies who want to explore this flavor can anticipate savoring everything from chicken burgers and fries to [milkshakes infused with tangy-sweet notes](https://www.trendhunter.com/trends/mangonada-ice-cream-with-tajn). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 41% | Activity: 76% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Flavor of the Year:** McCormick's choice of tamarind as their Flavor of the Year highlights the growing consumer interest in unique and exotic flavors for culinary experiences. - **Mexican-inspired Seasonings:** The Tamarind & Pasilla Chile Seasoning taps into the popularity of Mexican cuisine, offering a blend of flavors that captures the essence of global culinary cravings. - **Limited-edition Menu Items:** Black Tap Craft Burgers & Beer's limited-edition menu featuring tamarind-infused dishes and milkshakes caters to foodies seeking new and exciting flavor combinations. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the growing demand for unique flavors like tamarind by developing innovative products and experiences. - **Restaurant and Hospitality:** Restaurants and hospitality businesses can leverage the popularity of Mexican-inspired seasonings to create unique menu offerings and attract diverse customer bases. - **Flavor and Seasoning:** The flavor and seasoning industry can capitalize on the growing interest in limited-edition and innovative flavors by developing tamarind-based products and expanding their offerings. ## Related on Trend Hunter - [Tamarind-Infused Menus](https://www.trendhunter.com/trends/tamarindinfused-dishes.md) - [Vibrant Pepper Seasonings](https://www.trendhunter.com/trends/aji-amarillo-seasoning.md) - [Tamarind BBQ Sauces](https://www.trendhunter.com/trends/tamarind-barbecue-sauce.md) - [Zesty Tamarind Chocolates](https://www.trendhunter.com/trends/tamarind-chocolate.md) - [Globally-Inspired Tropical Food Flavors](https://www.trendhunter.com/trends/wixon-flavors.md) - [Citrus-Forward Tangy Snack Chips](https://www.trendhunter.com/trends/doritos-tangy-tamarind.md) - [Piquant Cuisine Seasoning Solutions](https://www.trendhunter.com/trends/target-flavors-mahacha.md) - [Playful Multipurpose Seasonings](https://www.trendhunter.com/trends/flavor-maker-seasonings.md) - [Ready-to-Use Chef Seasonings](https://www.trendhunter.com/trends/mccormick-for-chefs.md)