# Virtual Pet Wearables Tamagotchi Uni is Super Customizable, Portable and Socially Connected By Laura McQuarrie | Published 2023-06-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/tamagotchi-uni References: [toyworldmag](https://toyworldmag.co.uk/breaking-news-bandai-reveals-tamagotchi-uni/) & [bandai](https://www.bandai.com/products/tamagotchi-uni-pink/)  Tamagotchi, the toy that created a craze in the 90s, is being introduced for Gen Z and Gen Alpha with [Tamagotchi Uni](https://www.trendhunter.com/trends/tamagotchi-2). This device for the digital world offers a new kind of virtual pet experience, new features and even an in-device social platform. Fans can now play together within the [Tamaverse's](https://www.trendhunter.com/trends/tama-portal) Tama Arena, Tama Parties, Tama Fashion, and Tama Travel features will connect players around the world. What's more, there's even more ways to customize virtual pets than before. For a new generation, [Bandai Namco Toys & Collectibles America](https://www.trendhunter.com/trends/angel-city-model) has recruited Charli D'Amelio to show what makes Tamagotchi Uni "unique, united, and universal." For the first time in North America and Europe, the Tamagotchi can be taken anywhere as a wearable accessory thanks to the wristband on the Uni devices. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 87% | Activity: 94% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Pet Technology:** Creating a new wave of personalized gaming and social media experiences for the youth market. - **Wearable Gaming Devices:** Introducing more diverse and portable gaming options to the toy industry through advancements in hardware and software. - **Social Media Integration:** Innovating digital content and communication platforms by incorporating virtual entertainment experiences in a socially connected format. ### Sectors Adopting This - **Toy Industry:** Developing more interactive and customizable virtual pet toys to cater to the new generation of digital natives. - **Gaming Industry:** Expanding the wearable gaming device market to attract a new generation of gamers who value mobility and customization in their gaming experiences. - **Social Media Industry:** Revolutionizing the digital entertainment space by integrating virtual pet technologies as a new form of socially connected content platform. ## Related on Trend Hunter - [Interactive Handheld Pet Games](https://www.trendhunter.com/trends/tamagotchi-2.md) - [Virtual Pet Gaming Updates](https://www.trendhunter.com/trends/tama-portal.md) - [Angelic Digital Pet Toys](https://www.trendhunter.com/trends/tamagotchi-angel.md) - [Digital Pet Collector Games](https://www.trendhunter.com/trends/find-tamagotchi.md) - [Anniversary Virtual Pet Toys](https://www.trendhunter.com/trends/tamagotchi-connection.md) - [Virtual Pet Gaming Devices](https://www.trendhunter.com/trends/tamagotchi-3.md) - [Zoomable Virtual Pets](https://www.trendhunter.com/trends/tamagotchi-paradise.md) - [Nostalgic Capsule Collections](https://www.trendhunter.com/trends/uniqlo-ut-x-tamagotchi.md) - [Virtual Pet-Themed Backpacks](https://www.trendhunter.com/trends/tamagotchi-4.md)