# App-Connected Digital Pet Toys The All-New 'Tamagotchi On' Supports Cross-Platform Connectivity By Laura McQuarrie | Published 2019-05-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/tamagotchi-on References: [prnewswire](https://www.prnewswire.com/news-releases/bandai-america-launches-new-tamagotchi-device-300848583.html) & [tamagotchi](http://www.tamagotchi.com/) [Tamagotchi](https://www.trendhunter.com/trends/tamagotchi-uni) is now introducing 'Tamagotchi On' for the North American market, which introduces a new way for people the play with the [nostalgic digital pet toys](https://www.trendhunter.com/trends/original-tamagotchi-celebration-egg). While Tamagotchi On retains the original aspects of gameplay that fans first fell in love with, the updated toy introduced a colored-digital screen, new experiences and features for cross-platform connectivity. Tamagotchi On is ideal for on-the-go entertainment, as it doesn't require access to the Internet for gameplay. These [next-gen digital pet toys](https://www.trendhunter.com/trends/zumi) give players more control than ever before, as they are able to create personalized characters, decide what their My Tama eats and more. Users are able to interact with other Tamagotchi On devices to visit friends, give gifts and expand their family tree, as well as connect with a mobile app for even more fun, games and the ability to earn Gotchi points. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 46% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **App-connected Toys:** Opportunity for toy companies to create new toys that can connect with apps for added features and playability. - **Cross-platform Connectivity:** Opportunity for tech companies to create devices that can connect with other devices to expand user experience and interactivity. - **Personalization:** Opportunity for tech and toy companies to create products which are highly customizable giving consumers more control over their experience. ### Sectors Adopting This - **Toy Industry:** Develop app-connected and customizable digital toys to bring innovation to the market and create new user experiences. - **Tech Industry:** Develop cross-platform connectivity for devices to connect with each other and with apps to expand user experience in various contexts. - **Gaming Industry:** Create more interactive and personalized gaming experiences using cross-platform connectivity and app-integration. ## Related on Trend Hunter - [Virtual Pet Wearables](https://www.trendhunter.com/trends/tamagotchi-uni.md) - [Anniversary Virtual Pet Toys](https://www.trendhunter.com/trends/tamagotchi-connection.md) - [Angelic Digital Pet Toys](https://www.trendhunter.com/trends/tamagotchi-angel.md) - [Zoomable Virtual Pets](https://www.trendhunter.com/trends/tamagotchi-paradise.md) - [Virtual Pet Gaming Updates](https://www.trendhunter.com/trends/tama-portal.md) - [Digital Pet Collector Games](https://www.trendhunter.com/trends/find-tamagotchi.md) - [Virtual Pet Gaming Devices](https://www.trendhunter.com/trends/tamagotchi-3.md) - [Retro Digital Pet Collaborations](https://www.trendhunter.com/trends/tamagotchi.md) - [Collaboration All-Black Digital Pets](https://www.trendhunter.com/trends/frgmt-edition-tamagotchi.md)