# Peculiar Land Mass Ads The TAM Cargo Campaign Illustrates Everyday Objects By Meghan Young | Published 2011-11-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tam-cargo References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/11/tam-cargo-guitar-rocking-horse-lampshade/) & [yr](http://www.yr.com) Shipping items, especially fragile and large objects, can be a big hassle, but [TAM](https://www.trendhunter.com/trends/fatima-rifai) Cargo can make the process easier as their ad campaign shows. The TAM Cargo ad campaign takes typical land masses and arranges them into atypical shapes such as a guitar, rocking horse and lamp. These images, coupled with the tag line, “Any thing to any where,” illustrates just how accommodating this particular shipping company is. Conceived and executed by Y&R, an ad agency based in Sao Paulo, the TAM Cargo ad campaign is clever, creative and relies on imagery that many people instantly recognize. The TAM Cargo ad campaign certainly takes [aerial shots](https://www.trendhunter.com/trends/the-art-of-travel) to a whole new level thanks to Big Studios who helped capture these pictures. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 48% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Creative Advertising:** Opportunity for businesses to use clever and imaginative ad campaigns to capture consumer attention. - **Visual Representation:** Opportunity for companies to convey their brand message through visually appealing and easily recognizable images. - **Convenient Shipping:** Opportunity for shipping companies to offer hassle-free and accommodating shipping services to attract customers. ### Who This Affects Most - **Advertising:** Opportunity for ad agencies to provide innovative and captivating campaigns for their clients. - **Photography:** Opportunity for photography studios to specialize in capturing unique aerial shots and visual representation. - **Logistics:** Opportunity for shipping companies to improve their services and provide convenient and reliable shipping solutions. ## Related on Trend Hunter - [Hard-Shell Luggage Campaigns](https://www.trendhunter.com/trends/uncompromisingly-light-campaign.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [AI-Powered Travel Campaigns](https://www.trendhunter.com/trends/bring-it-2024.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Documentary-Themed Luggage Campaigns](https://www.trendhunter.com/trends/built-for-the-journey.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md)