# Transformable Business Cards The ‘Tam Cargo' Business Cards Tap into Clever Branding By Holger Mohr | Published 2010-06-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tam-cargo-business-cards References: [adsoftheworld](http://adsoftheworld.com/media/dm/tam_cargo_business_card) & [tamcargo.br](http://www.tamcargo.com.br/ste/jsp/default.jhtml) The Brazilian shipping service airline ‘Tam Cargo’ uses clever and funny business cards which transform ordinary cards into [little cargo boxes](https://www.trendhunter.com/trends/redesigned-retail-packaging). With their self-promoting business cards Tam Cargo expresses very well what their services are. You can watch the stunning business card transformation in the above video. Check it out ! **Implications** - Modern business cards feature [interactive elements](https://www.trendhunter.com/trends/unboxing-activation) that are meant to make a favorable impression on the recipient. More than mere methods to display contact information, business cards reflect a personal or company brand, and don't have to be credit card-sized. Indeed, the more innovative a business card's aesthetic, the more likely it is to be remembered and discussed. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 73% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Business Cards:** Business professionals can explore the trend of interactive business cards that go beyond traditional designs to make a memorable impression. - **Creative Branding:** Business professionals can tap into the trend of using creative branding techniques on business cards to effectively communicate their services or brand values. - **Transformative Design:** Business professionals can embrace the trend of using transformative design elements on business cards to create a unique and memorable experience for recipients. ### Sectors Adopting This - **Printing Industry:** The printing industry can leverage the demand for innovative business cards by offering printing services for interactive and creatively designed cards. - **Marketing and Advertising:** The marketing and advertising industry can explore disruptive opportunities by incorporating interactive business cards into their campaigns and strategies. - **Graphic Design:** The graphic design industry can benefit from the trend by offering expertise in creating visually appealing and transformative business card designs. ## Related on Trend Hunter - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Scannable NFC Business Cards](https://www.trendhunter.com/trends/ovou-smart-business-card.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md) - [Digital NFC-Enabled Business Cards](https://www.trendhunter.com/trends/touchless-nfc-card.md) - [NFC-Enabled Business Cards](https://www.trendhunter.com/trends/mobilo-smart-business-card.md) - [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md) - [Phygital Business Cards](https://www.trendhunter.com/trends/moo-paper-cards.md) - [Digital Card Creators](https://www.trendhunter.com/trends/businesscardgen.md)