# Runaway Bride Ads The TAM Airlines Check-In Campaign Shows the Importance of Smooth Departures By Leslie Chen | Published 2011-06-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/tam-airlines-check-in References: [adsoftheworld](http://adsoftheworld.com/media/print/tam_airlines_check_in_online_3) & [tamairlines](http://www.tamairlines.com/) If you've ever felt the pain of a grueling [long check-in at an airport](https://www.trendhunter.com/trends/immersive-aperol-experiences), these TAM Airlines check-in ads will definitely speak to you. Featuring simple illustrations with solid backgrounds, the images send their messages clearly. Created by advertising agency [TBWA](https://www.trendhunter.com/trends/mcdonalds-france-1)/Frederick in Santiago de Chile, Chile, the TAM Airlines check-in advertisements all depict people running after the flights they've just missed. Advertising checking in online, the images clearly demonstrate the importance of this through humor. The campaign is geared towards people of all walks of life. Especially if you're a runaway bride, you need a fast getaway after standing someone up at the alter. Perfect for modern-age flyers, these TAM Airlines Check in ads show the importance of a smoother experience all around. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 24% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Fast Check-in:** Creating a faster and smoother check-in process for airlines through online and mobile check-in options. - **Humorous Advertising:** Using humor in advertising campaigns to engage with customers and promote a brand message effectively. - **Illustrated Ads:** Designing creative and visually appealing ads with simple illustrations and solid backgrounds to convey a message effectively. ### Industries Being Reshaped - **Airline Industry:** Improving the check-in process in the airline industry to provide a better customer experience and increase operational efficiency. - **Marketing Industry:** Developing unique and humorous marketing campaigns using unconventional approaches to attract and retain customers. - **Graphic Design Industry:** Creating visually appealing and eye-catching graphic designs that convey a message in a simple and effective way. ## Related on Trend Hunter - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Meaningful Travel Reunion Ads](https://www.trendhunter.com/trends/must-be-love.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Lost Luggage-Focused Promotions](https://www.trendhunter.com/trends/holiday-relief.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Traveler-Targeted QSR Campaigns](https://www.trendhunter.com/trends/canceled-flights.md) - [Missed Flight Lounges](https://www.trendhunter.com/trends/the-cayman-club.md)