# Non-Alcoholic Beer Cocktails Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January By Laura McQuarrie | Published 2024-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/talon-tinnie References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/50939/blue-monday-sees-talonmore-jump-ship-brewing-create-a-twist-on-the-classic-boilermaker/)  During Dry January, several non-alcoholic brands are unveiling innovative products to cater to the growing demand for alcohol-free options, while others are collaborating to showcase the diverse and appealing facets of their respective offerings—and [Talonmore](https://www.trendhunter.com/trends/talonmore-drinks-company) and [Jump Ship](https://www.trendhunter.com/trends/good-source-foods) Brewing exemplify the latter with Talon & Tinnie. Ginger-infused non-alcoholic beverage brand Talonmore teamed up with Scotland’s first and only dedicated alcohol-free brewery to put a new twist on the classic boilermaker, a shot served alongside a beer. Talon & Tinnie matches the fiery essence of Talonmore with Jump Ship’s NA Yardarm Lager, which creates a full-flavored experience with malty notes and fruity sweetness. A wave of unique non-alcoholic alternatives is emerging, complemented by alcohol-free options carefully crafted to align with traditional drinking rituals. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 49% | Activity: 50% | Freshness: 21% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Alternatives:** A wave of unique non-alcoholic alternatives is emerging, complemented by alcohol-free options carefully crafted to align with traditional drinking rituals. - **Collaborative Concoctions:** Brands are collaborating to showcase the diverse and appealing facets of their respective offerings, as seen with Talon & Tinnie. - **Innovation in Non-alcoholic Beverages:** Non-alcoholic brands are unveiling innovative products to cater to the growing demand for alcohol-free options during Dry January. ### Where This Applies - **Non-alcoholic Beverage:** The non-alcoholic beverage industry is experiencing a wave of unique alternatives and collaborations, making room for innovative products catering to changing consumer preferences. - **Craft Brewery:** Craft breweries, like Jump Ship Brewing, are partnering with non-alcoholic brands to create collaborative concoctions that showcase the diverse and appealing facets of their respective offerings. - **Alcohol Industry:** The alcohol industry is witnessing a demand for more non-alcoholic options during Dry January, highlighting the need for innovation and diversification of their product offerings. ## Related on Trend Hunter - [Cocktail-Inspired Non-Alcoholic Beers](https://www.trendhunter.com/trends/cocktail-inspired-brews.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Fiery Non-Alcoholic Spirits](https://www.trendhunter.com/trends/talonmore-drinks-company.md) - [Alcohol-Free Sparkling Tonics](https://www.trendhunter.com/trends/non-alcoholic-g-t.md) - [Non-Alcoholic Craft Beer Kits](https://www.trendhunter.com/trends/non-alcoholic-starter-pack.md) - [Approachable Alcohol-Free Brews](https://www.trendhunter.com/trends/alcohol-free-brews.md) - [Dry January Beer Launches](https://www.trendhunter.com/trends/dryback-january.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md) - [Alcohol-Free Party Packs](https://www.trendhunter.com/trends/dry-january-party-pack.md)