# Ultra-Extravagant Soups The Talon Club is Offering a Bowl Of Soup With a Very Rare Ingredient By Justin Lam | Published 2018-02-16 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/talon-club References: [luxurylaunches](http://luxurylaunches.com/gastronomy/worlds-expensive-soup-costs-688-per-bowl-fungus-thats-practically-worth-weight-gold.php) & [nydailynews](http://www.nydailynews.com/life-style/eats/688-soup-vegas-swanky-caterpillar-fungus-soup-article-1.3810385) Las Vegas based Talon Club is sticking true to its luxurious feel with an [ultra-expensive soup](https://www.trendhunter.com/trends/24k-chocolate-fondue) priced at $688 per bowl. Unlike other ultra-expensive dishes, this soup does not contain any diamonds or gold, instead opting for the ultra rare [Cordyceps fungus](https://www.trendhunter.com/trends/lions-mane-broth). This fungus supposedly only grows at altitudes of 3,800 meters above sea level and is valued at $14,000 per gram. The Talon Club is currently sourcing its fungus from the Himalayas. The Talon Club soup takes influence from Chinese cooking and features black-skinned chicken breast, logan berry, red dates and a quarter ounce of Cordyceps. The soup come out like a tea-like broth and resembles very [traditional Chinese broth soups](https://www.trendhunter.com/trends/pop-up-soup-shop). The use of the Coryceps fungus in the soup is believed to imbue powerful healing properties, such as acting as a natural cancer treatment, anti-aging supplement and is even thought to be an aphrodisiac. Image Credit: Talon Club ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 20% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Food and Beverage:** The rising popularity of ultra-extravagant soups with rare ingredients presents an opportunity for luxury food and beverage brands to enter the market with pricy dishes that appeal to wealthy consumers. - **Health and Wellness:** Cordyceps fungus, traditionally used in Chinese medicine, may open up avenues for health and wellness brands to incorporate it into their products and market it as a superfood with health benefits. - **Sustainable Sourcing:** The rise in demand for rare ingredients such as Cordyceps creates a chance for the food and beverage industry to prioritize sustainable sourcing and ethical farming practices to improve the industry's reputation and appeal to conscious consumers. ### Sectors Adopting This - **Luxury Lifestyle:** Exclusive clubs and high-end restaurants can cater to wealthy individuals by offering ultra-extravagant soups, such as the Talon Club soup, in their menus to entice them. - **Food and Beverage:** Food and beverage brands can explore the use of rare and exotic ingredients to differentiate themselves from their competitors and possibly create a new market segment that appeals to consumers seeking extravagant tastes and experiences. - **Agriculture and Farming:** Sustainable sourcing practices can be established by the agriculture and farming industry, particularly in the production of rare and expensive ingredients, to enable long-term supply and meet the growing demand for luxury food items. ## Related on Trend Hunter - [$1,000 Lobster Roll Kits](https://www.trendhunter.com/trends/lobster-roll-kit.md) - [Extravagant New Year's Meals](https://www.trendhunter.com/trends/empire-steak-house-nyc.md) - [$1000 Bourbon Cocktails](https://www.trendhunter.com/trends/worlds-most-expensive-bloody-mary.md) - [Everyday Luxury Seafood Soups](https://www.trendhunter.com/trends/elsinore-seafood-soups.md) - [Gilded Gold Leaf Pizzas](https://www.trendhunter.com/trends/golden-super-combo-pizza.md) - [Superfood Fall Soups](https://www.trendhunter.com/trends/superfood-fall-soups.md) - [Savory Soup-Inspired Cappuccinos](https://www.trendhunter.com/trends/starbucks-japan-soupuccino.md) - [One-Night-Only Dining Events](https://www.trendhunter.com/trends/saratoga-supper-club-2025.md) - [Slim Super-Premium Soups](https://www.trendhunter.com/trends/premium-soups.md)