# Tween Beauty Sticks Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks By Laura McQuarrie | Published 2024-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/talomi References: [happi](https://www.happi.com/tween-color-cosmetics-brand-talomi-puts-a-new-face-on-beauty/) & [talomi](https://talomi.com/)  Gen Alpha's interest in beauty, fueled by social media's exposure to products beyond their young years, has prompted brands like Talomi to create [tween-specific products](https://www.trendhunter.com/trends/bare-la-terre) to fill a gap in the market. The new vegan cosmetics brand creates products for tweens and teens that inspire play and self-expression safely with affordable, easy-to-use items. Talomi's multipurpose beauty sticks are ready to be swiped across the face in colors like red, baby pink and purple, and also provide an iridescent finish. These tailor-made beauty sticks for girls ages 11 to 17 are all-in-one solutions for the [eyes, lips and cheeks](https://www.trendhunter.com/trends/ontheglow-blush) housed in 100% recycled material. These beauty sticks fill a void in the beauty space for beginner-friendly products that are mixable, matchable and ready to be blended with fingers. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 72% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Hybrid Beauty Products:** Hybrid beauty products like Talomi's multipurpose sticks cater to the growing demand for convenient, multifunctional cosmetic items. - **Sustainable Beauty Packaging:** Brands are increasingly adopting sustainable packaging solutions, as evidenced by Talomi's use of 100% recycled materials. - **Youth-targeted Cosmetics:** The rise of youth-targeted cosmetics addresses the specific needs and preferences of younger consumers influenced by social media. ### Industries Being Reshaped - **Cosmetics Industry:** The cosmetics industry is expanding to include products designed specifically for younger demographics, creating new market segments. - **Sustainable Packaging:** Sustainable packaging practices are becoming a priority in the beauty industry, driven by eco-conscious consumers and brands. - **Social Media Marketing:** Social media platforms play a crucial role in shaping consumer preferences, particularly among younger generations. ## Related on Trend Hunter - [Teen-Friendly Cosmetic Lines](https://www.trendhunter.com/trends/teen-line.md) - [Multi-Benefit Beauty Sticks](https://www.trendhunter.com/trends/boom-beauty.md) - [Powerful Three-in-One Beauty Sticks](https://www.trendhunter.com/trends/threeinone-beauty-stick.md) - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Color-Changing Beauty Sticks](https://www.trendhunter.com/trends/color-twister.md) - [Naturally Derived Multi-Sticks](https://www.trendhunter.com/trends/shape-stick.md) - [Gentle Pre-Teen Skincare](https://www.trendhunter.com/trends/your-skin-stuff.md) - [Plant Pigment Beauty Sticks](https://www.trendhunter.com/trends/fluency-beauty.md)