# Surfing Swimsuit Shoots Tallow Swimwear SS11 Collection is Functional and Fashionable By Meghan Young | Published 2010-12-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tallow-swimwear-ss11 References: [lifelounge](http://www.lifelounge.com/fashion/news/tallow-swimwear-spring_summer-2011.aspx) & [tallowgallery](http://www.tallowgallery.com/splash.html) There is something very captivating about the Tallow Swimwear SS11 look book that will surely draw girls to the label. I think it has much to do with the fact that the line is as practical as it is fashionable--and the proof is right here. Designed by Ali Mandalis and Shannon Clynes, the Tallow Swimwear SS11 collection was shot by surf photographer Justin Crawford. Comprising bikinis, one-pieces and tees and shorts, the pieces in this collection are sure to be put on next summer's shopping list. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 57% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Functional Fashion:** Disruptive innovation opportunity: Create clothing that combines practical functionality with stylish design. - **Surf-inspired Swimwear:** Disruptive innovation opportunity: Develop swimwear that incorporates elements of surf culture for a unique and trendy aesthetic. - **Photographic Lookbooks:** Disruptive innovation opportunity: Utilize professional photography to showcase fashion collections in a visually captivating way. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Integrate technology into fashion to create smart and interactive clothing. - **Outdoor Sports:** Disruptive innovation opportunity: Combine fashion and high-performance materials to design athletic apparel suitable for outdoor activities. - **Photography:** Disruptive innovation opportunity: Develop innovative solutions to enhance the quality and creativity of fashion photography. ## Related on Trend Hunter - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Crochet Bikini Lines](https://www.trendhunter.com/trends/coverups-and-swimwear.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Vintage-Inspired Statement Swimwear](https://www.trendhunter.com/trends/tyler-mcgillivary-3.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)