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# Skyline-Dominating Buildings
Hertsmere House Will Be the Tallest Residential Building in Europe

By Rahul Kalvapalle | Published 2016-03-08 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/tallest-residential-building
References: [archdaily](http://www.archdaily.com/782823/hoks-hertsmere-house-will-be-the-tallest-residential-tower-in-western-europe) & [hertsmerehouse](http://www.hertsmerehouse.co.uk/)

Hertsmere House is a new architectural project, set to be situated in the West India Quay next to Canary Wharf in the city of London, that once completed will take the title of being the tallest residential building in Western Europe.

With a maximum height of 240 meters planned, Hertsmere House will well and truly make its mark in the London skyline. It will be constructed on a plot of land that is currently home to a small office building with the same name that will be demolished. The tower itself will feature 67 stories and will have a design that is inspired by flower petals.

Ultimately, what's great about Hertsmere House isn't merely the fact that it will be the tallest residential building in the region, but that it will include 156 affordable homes for Londoners and will help give a big boost to the Canary Wharf area.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 31% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### What Makes This Trend Stand Out

- **Tall Residential Buildings:** There is an opportunity to disrupt the residential building industry by designing and constructing taller residential buildings that offer more living space without taking up more land.
- **Affordable Housing:** There is an opportunity to disrupt the housing industry by incorporating affordable housing in tall residential buildings which can provide a sustainable solution to the affordable housing crisis in cities
- **Sustainable Architecture:** There is an opportunity to disrupt the architecture industry by designing buildings that are not only aesthetically pleasing but promote sustainability in their design and operations

### Sectors Adopting This

- **Real Estate:** The real estate industry can disrupt the market by focusing on constructing and promoting tall residential buildings with affordable housing options in city centers
- **Construction:** The construction industry can disrupt the market by focusing on designing and developing sustainable tall residential buildings with innovative construction techniques
- **Green Energy:** The green energy industry can disrupt the market by providing innovative solutions to power tall residential buildings sustainably and efficiently

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