# Football Club-Branded Beers The Halifax Wanderers FC Teamed with Garrison to Launch Tall Ship Beer By Josh Thompson-Persaud | Published 2021-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tall-ship References: [hfxwanderersfcnpl](https://hfxwanderersfc.canpl.ca/article/garrison-wanderers-launch-the-wanderers-tall-ship-light-473ml) & [garrison-brewing.myshopify](https://garrison-brewing.myshopify.com/products/wanderers-tall-ship-light-ale-single-473ml-can) As football, colloquially known as soccer, grows its overseas audience in Canada, the Halifax Wanderers partnered with [Garrison Brewing Co.](https://www.trendhunter.com/trends/barrelaged-doppelbock) to launch the Tall Ship Light Ale. The light beer comes in a beautifully decorated 473ml tall can that features the [Wanderer's](https://www.trendhunter.com/trends/wild-tonic-wanderer-series) color scheme and branding embedded in the design concept. The zigzagging 'W' pattern that defines the can's aesthetic pays homage to the Wanderers' fans' sense of unity and their continuous support of the [football club](https://www.trendhunter.com/trends/igloo). The Tall Ship Light Ale is made with four simple ingredients: filtered water, Canadian barley malt, premium hops, and yeast. It has a light 4% ABV and a crisp, clean flavor with a slightly hoppy finish. The Tall Ship Light Ale is available for online ordering and ships to Canada and the US. Image Credit: Garrison ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 18% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sports Team-inspired Beverages:** Opportunity for breweries to partner with sports teams to create branded, limited edition beers that can be sold in team stores and online. - **Localized Craft Beers:** As craft beer continues to rise in popularity, small breweries can create unique, localized beers that cater to local markets and their tastes. - **Online Craft Beer Sales:** Opportunity for breweries to increase sales by expanding into online sales and shipping to customers across the country. ### Who This Affects Most - **Sports Teams:** Sports teams can partner with local breweries to create limited edition beers that can be sold at games and online, generating additional revenue for the team and the brewery. - **Craft Beer Brewers:** Craft breweries can create unique and localized beers to stand out in the crowded craft beer market and attract consumers looking for something new and different. - **Online Retailers:** As more breweries expand into online sales, there is an opportunity for online retailers to partner with them and offer a wider selection of craft beers to customers across the country. ## Related on Trend Hunter - [Football Team-Themed Beers](https://www.trendhunter.com/trends/aberdeen-football-club-and-fierce-beer.md) - [Collaboration Football Stouts](https://www.trendhunter.com/trends/wasp-stout.md) - [Flagship Light Lagers](https://www.trendhunter.com/trends/light-lagers.md) - [Collaboration Football Beer Branding](https://www.trendhunter.com/trends/carling-emirates-fa-cup.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Non-Alcoholic Beer Deals](https://www.trendhunter.com/trends/athletic-brewing-company-1.md) - [Hockey Fan-Targeted Beers](https://www.trendhunter.com/trends/big-deal-brewing.md) - [Airline-Backed Beer Launches](https://www.trendhunter.com/trends/the-porter-porter.md) - [Celebratory Football Beers](https://www.trendhunter.com/trends/camden-invincibeer.md)