# Mineral-Enriched Waters The Talking Rain Essentials Hydration Alkaline Water Has a pH Level of 9.5 By Michael Hemsworth | Published 2020-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/talking-rain-essentials-hydration References: [csnews](https://csnews.com/talking-rain-essentials-hydration) & [talkingrain](https://www.talkingrain.com) The Talking Rain Essentials Hydration alkaline water is a [prepackaged hydration option](https://www.trendhunter.com/trends/raw-hydrate) for consumers who are seeking out a more convenient way to enjoy high-quality H2O. The product features a pH level of 9.5, and is [enhanced with electrolytes and minerals](https://www.trendhunter.com/trends/powerade-power-water) to help enhance the flavor for an ultra-clean taste. The brand is launching the product alongside a new partnership with Waterboys that will see 20 cents from every 12 pack purchased going towards the charity. The Talking Rain Essentials Hydration alkaline water is available now for purchase in many regions in the US with expanded availability set to take place into 2021. The water comes in one-liter bottles and helps satisfy increased consumer demand for prepackaged H2O. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 28% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Prepackaged Water:** The Talking Rain Essentials Hydration water offers a convenient and prepackaged hydration option for consumers, creating opportunities for innovative packaging and delivery methods. - **Alkaline Water:** The product's pH level of 9.5 provides an opportunity for the creation and marketing of innovative health and wellness products centered around alkaline water. - **Charitable Partnerships:** The brand's partnership with Waterboys sets an example for other businesses to align their product launches and partnerships with meaningful causes, creating opportunities for socially responsible business practices. ### Industries Being Reshaped - **Beverage:** The Talking Rain Essentials Hydration water expands the prepackaged beverage industry and provides opportunities for innovation in packaging materials and delivery methods. - **Health and Wellness:** The product's pH level and mineral content cater to health-conscious consumers and provide opportunities for disruptive innovation in the health and wellness industry centered around hydration and alkaline water products. - **Charity:** The brand's partnership with Waterboys highlights the potential of charitable collaborations for a variety of industries, creating opportunities for businesses to align their products and services with meaningful causes. ## Related on Trend Hunter - [2-Gallon Alkaline Water Packaging](https://www.trendhunter.com/trends/essentia-water-2-gallon-box.md) - [Vitamin-Infused Alkaline Waters](https://www.trendhunter.com/trends/aqua-nobel.md) - [Supplement-Enriched Water Brands](https://www.trendhunter.com/trends/water-plus-supplements.md) - [Flavorful Functional Hydration Drinks](https://www.trendhunter.com/trends/essentia-hydroboost.md) - [Premium Alkaline Water Bottles](https://www.trendhunter.com/trends/eternal-water.md) - [Artful Alkaline Waters](https://www.trendhunter.com/trends/bored-thirsty.md) - [Alkaline Sports Drink Waters](https://www.trendhunter.com/trends/gatorade-water.md) - [Eco-Friendly Air-to-Water Dispensers](https://www.trendhunter.com/trends/kara-pure.md) - [Mineral-Packed Seltzer Refreshments](https://www.trendhunter.com/trends/lithios-lithia-mineral-seltzer.md)