# Talking Pills Novartis Places Microchips in Medication to Track Patients' Intake By Alexander Lam | Published 2009-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/talking-pills-novartis References: [ft](http://www.ft.com/cms/s/0/c1473442-a6f4-11de-bd14-00144feabdc0.html?nclick_check=1) The health care company Novartis has taken to loading up people’s bodies with microchips. They are currently testing a system where they insert [microchips in pills to track](https://www.trendhunter.com/trends/molecular-monitoring) whether or not their patients are taking them. If the patient doesn’t take the pill, Novartis sends a text message to remind them to take their medicine. With this technology, people will be more drugged up than ever. Studies have shown that people have been [following their prescriptions](https://www.trendhunter.com/trends/patient-journey) 30-80% more over the last six months. Soon, drug companies may think up of more “persuasive methods” to get people to take their “medication.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 9% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Microchip Medication Tracking:** The trend of inserting microchips in medication to track patients' intake presents opportunities for improved patient compliance and personalized healthcare. - **Smart Pill Reminders:** The trend of sending text message reminders to patients who haven't taken their medication offers an innovative solution to improve medication adherence and reduce healthcare costs. - **Persuasive Medication Methods:** The trend of exploring persuasive methods to encourage medication intake opens up possibilities for disruptive innovations in patient engagement and behavior change. ### Where This Applies - **Healthcare Technology:** The healthcare technology industry can leverage microchip medication tracking to develop smart pill systems that enhance patient monitoring and medication management. - **Pharmaceuticals:** The pharmaceutical industry can benefit from smart pill reminders to improve medication adherence rates and gather real-time data on patient response to different medications. - **Digital Health:** The digital health industry can explore persuasive medication methods using technology and behavioral psychology to improve patient outcomes and medication compliance. ## Related on Trend Hunter - [Wearable Drug Delivery Patches](https://www.trendhunter.com/trends/wearable-injector.md) - [Integrated Smartwatch Pillbox Concepts](https://www.trendhunter.com/trends/apple-watch-pillbox.md) - [Portable Painkilling Drug Trackers](https://www.trendhunter.com/trends/drug-tracker.md) - [Joystick-Controlled Photographic Pills](https://www.trendhunter.com/trends/pill-camera.md) - [Electric Pulsed Brain Implants](https://www.trendhunter.com/trends/inner-cosmos.md) - [Modernized Waste-Free Medication Packaging](https://www.trendhunter.com/trends/portable-medicine-dispenser.md) - [Streamlined Medication Locating](https://www.trendhunter.com/trends/neuro-tablet-for-adhd.md) - [Creative Medication Reminders](https://www.trendhunter.com/trends/medication-reminders.md) - [Connected Medication Dispensers](https://www.trendhunter.com/trends/digital-health-manager.md)