# Vocalizing Lingerie Triumph Creates a Talking Bra in Japan to Promote Tourism By Matt Ho | Published 2010-11-13 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/talking-bra-japan-uses-a-talking-bra-to-promote-tourism References: [gizmodo](http://gizmodo.com/5687795/japanese-lingerie-maker-hopes-to-promote-tourism-with-talking-bra) As a company well-known for its interesting lingerie items, Triumph has now created this talking bra for the promotion of tourism. Push the two buttons in in the middle of this talking bra and a voice will say "Welcome to Japan!" in Chinese, English and Korean. In addition to its speech capabilities, the talking bra also comes with a two-piece clothing set which unfolds into a map of the country's landmarks. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 50% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Smart Clothing:** Triumph's vocalizing lingerie could inspire the creation of more smart clothing with voice-activated capabilities. - **Promotional Merchandise:** The creation of the talking bra could lead to an uptick in more creative promotional merchandise for companies. - **Multilingual Technology:** The inclusion of multiple languages in the talking bra highlights potential growth in multilingual technology. ### Sectors Adopting This - **Fashion:** The fashion industry could explore the intersection of technology and lingerie, creating new avenues for innovation. - **Tourism:** The talking bra could inspire tourism companies to explore more creative ways to promote their destinations. - **Marketing:** The talking bra could inspire new marketing tactics for companies across industries. ## Related on Trend Hunter - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [Body-Conscious Undergarment Shops](https://www.trendhunter.com/trends/stripe-stare-bra-shop.md) - [Convenient Underwear Travel Organizers](https://www.trendhunter.com/trends/travel-organizer.md) - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [AI-Powered Bra Fitting Platforms](https://www.trendhunter.com/trends/brarista.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Lawnmower Lingerie Sets](https://www.trendhunter.com/trends/lawngerie-set.md)