# Ecouraging Activity-Tracking Shoes These Talking Adidas Sneakers Offer Words of Encouragement By Tia Clarke | Published 2013-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/talking-adidas-sneakers References: [psfk](http://www.psfk.com/2013/03/google-adidas-talking-shoe.html) & [artcopycode](http://www.artcopycode.com/) These new [Adidas](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost) sneakers have been created to talk and share a person's shoe activity on the Internet. The smart sneakers were created through a partnership with [Google](https://www.trendhunter.com/trends/try-on-tech), Adidas and an interactive artist Zach Lieberman. This creative shoe design showcases a modern form of advertising. The smart running shoe is packed with gadgets that [track a person's movements](https://www.trendhunter.com/trends/find-my-skechers) and even offer words of encouragement and commentary. The comments from the shoe can be posted to such networks as Google+, or can be even used as real time advertisements. The shoe is also equipped with speakers so that the wearer can allow others to hear its comments. This social media-integrated sneaker could be a useful device for people who are training to run in marathons, and feel like they could do with an extra morale booster. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 42% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Smart Shoe Technology:** The integration of technology in shoes to track activity and provide personalized feedback offers disruptive innovation opportunities in the fitness and sports industry. - **Social Media-integrated Wearables:** The combination of wearable technology and social media integration opens up disruptive innovation opportunities in the advertising and marketing industry, allowing real-time advertisements and personalized sharing of activity data. - **Interactive and Personalized Fitness Devices:** The development of interactive shoes that offer words of encouragement and commentary creates disruptive innovation opportunities in the fitness industry, providing users with a more engaging and motivating fitness experience. ### Where This Applies - **Fitness and Sports:** The integration of smart shoe technology and personalized feedback presents disruptive innovation opportunities in improving athletic performance and enhancing the fitness experience in the fitness and sports industry. - **Advertising and Marketing:** The combination of social media-integrated wearables and real-time advertisements allows for disruptive innovation in targeted advertising and personalized marketing strategies in the advertising and marketing industry. - **Technology and Wearables:** The development of interactive and personalized fitness devices, such as talking shoes, offers disruptive innovation opportunities in the technology and wearables industry, enhancing user engagement and personalization in fitness tracking. ## Related on Trend Hunter - [Smartphone-Controlling Sneakers](https://www.trendhunter.com/trends/samsung-shortcut-sneaker.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Robotic Brace Walking Shoes](https://www.trendhunter.com/trends/nike-project-amplify.md) - [Mind-Activating Performance Sneakers](https://www.trendhunter.com/trends/Mind-001-And-002.md) - [Digital Footwear Experiences](https://www.trendhunter.com/trends/reebok-impact.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Superior Ultramarathon Sneaker Designs](https://www.trendhunter.com/trends/adidas-adizero-prime-x-evo.md)