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# Playful Beauty-Enhancing Tech
TaliaYstudio Has Fun with Wearable Technology

By Vasiliki Marapas | Published 2014-04-16 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/taliaystudio
References: [dezeen](http://www.dezeen.com/2014/04/07/holdables-by-taliaystudio-are-a-satirical-comment-on-the-wearable-tech-frenzy/) & [taliaystudio](http://taliaystudio.com/)

Talia Redford of Vienna-based design studio ‘taliaYstudio’ has a lot to say about technological fashion. The studio’s latest series, titled ‘Holdables,’ is intended to be a bit of a critique on what she refers to as the “wearable tech frenzy.” The series is comprised of three holdable accessories, including a [magnifying monocle](https://www.trendhunter.com/trends/vision-aid-smart-visor), cheerful digital lollipop and a camera triggered by a kiss. The series will be viewed at Milan’s Confessions of Design exhibition.

Redford explains, “We love technology but found the current wave of wearable tech frenzy mostly insensitive, unspecific and often looking like generic ####.”

The studio worked to showcase the potential of [transparent OLED technology](https://www.trendhunter.com/trends/starry-optical-fiber-technology) within portable devices. The end result is a technologically relevant venture, that manages to be fun, playful and meaningful at the same time.

“Basically we had a bit of fun, with a serious undertone that revolves around showcasing the application possibilities of transparent OLEDs,” said Radford. “We wanted to make something fun and meaningful and playful and desirable – something that would make the technology accessible and its possibilities understood through design.”

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 38% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Why This Trend Is Growing

- **Transparent OLED Technology:** Opportunity to explore new applications and designs using transparent OLED technology in wearable tech.
- **Playful Wearable Tech:** Disruptive innovation opportunity to create fun, meaningful, and desirable wearable tech products.
- **Critique of Wearable Tech:** Potential for creating alternative perspectives on wearable tech by critiquing current trends and exploring new possibilities.

### Industries Being Reshaped

- **Fashion:** Opportunity for fashion industry professionals to incorporate transparent OLED technology in innovative designs.
- **Technology:** Disruptive innovation opportunity for tech industry professionals to create playful and meaningful wearable tech products.
- **Design:** Opportunity for designers to critique and challenge current trends in wearable tech while showcasing the potential of transparent OLED technology.

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