# Glamorously Moody Fashion Ads The Talento Jewelry 2014 Campaign Stars Poppy Delevingne By Meghan Young | Published 2014-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/talento-jewelry-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/poppy-delevingne-shines-talento-jewelry-2014-campaign/) & [talentojoias.br](http://talentojoias.com.br/) Although the accessories that make up the Talento Jewelry 2014 collection have a decidedly bohemian vibe about them, the ad campaign steers away from an obvious Free People sort of photoshoot for something a lot more dark and glamorous. By doing so, it adds a new twist to the classic [femme fatale allure many fashion brands](https://www.trendhunter.com/trends/songs-of-siren) love to fall back on. Starring British “It Girl” Poppy Delevingne, the Talento Jewelry 2014 ad campaign is captured in studio against a dark backdrop that boast a couple of rustic props. Dressed in an elegant wardrobe of blacks and whites, the chunky rings, beaded bracelets and chandelier earrings stand out beautifully. The Brazilian jewel-maker knows exactly what women want this summer season. Sophisticated designs that are nevertheless easy-going as well. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 85% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Bohemian Glamour:** There is an opportunity for fashion brands to combine bohemian and glamorous elements in their campaigns, creating a unique and captivating aesthetic. - **Dark Studio Shoots:** Ad campaigns featuring dark backdrops and rustic props can create a moody and alluring atmosphere, appealing to consumers looking for a different take on fashion photography. - **Sophisticated Ease:** Designing jewelry that is both sophisticated and easy-going can cater to the desires of women who want to look stylish without sacrificing comfort. ### Industries Being Reshaped - **Fashion:** Fashion brands can incorporate bohemian glamour and dark studio shoots to create innovative campaigns that resonate with consumers. - **Jewelry:** Jewel-makers can focus on designing sophisticated and easy-going pieces to attract women looking for elegant accessories that are also versatile and comfortable. - **Photography:** Photographers can explore the concept of dark studio shoots to create atmospheric and captivating images that stand out in the fashion industry. ## Related on Trend Hunter - [Musician-Starring Jewelry Capsules](https://www.trendhunter.com/trends/pandora-talisman.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)