# Graphic Gift-Worthy Packaging Talcha Tea Packaging by A10 Design is Infused With Color & Culture By Jaime Neely | Published 2011-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/talcha-tea References: [thedieline](http://www.thedieline.com/blog/2011/6/6/talcha.html) & [a10.br](http://www.a10.com.br/) A10 Design is a Brazilian company that designed a clever and colorful-looking packaging set for Talcha Tea. The goal behind the [vibrant packaging](https://www.trendhunter.com/trends/fruit-bliss), according to the website 'TheDieline' was, "to arouse the curiosity and attract the Brazilian public to the world of tea - a drink that is not part of the culture of this country." The Talcha Tea is packaged in sleek, black, [tin containers](https://www.trendhunter.com/trends/redesigned-retail-packaging) and re-sealable bags that depict the various flavors of tea in bright and informative ways. The vibrant neon-like colors used against the backdrop of black are certainly eye-catching and appealing to consumers. The company's brand motif is printed on a variety of other items that can complement the tea packaging, including gift bags and [tea cups with saucers](https://www.trendhunter.com/trends/cup-ji). The Talcha Tea company hopes that their pretty packaging will appeal to consumers as easy go-to gift ideas for friends and family. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 19% | Activity: 8% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Vibrant Packaging:** The use of vibrant neon-like colors against a black backdrop in packaging design is a trend that captures consumers' attention and piques their curiosity. - **Informative Packaging:** Packaging that depicts the various flavors of a product in bright and informative ways is a trend that helps consumers make informed purchasing decisions. - **Gift Packaging:** Packaging that is designed as an easy go-to gift idea for friends and family is a trend that appeals to consumers looking for convenient and aesthetically pleasing gifts. ### Where This Applies - **Food and Beverage Packaging:** The food and beverage packaging industry can explore the use of vibrant colors and informative designs to enhance the appeal of their products. - **Branding and Marketing:** The branding and marketing industry can offer services that help businesses create eye-catching and engaging packaging that stands out in the market. - **Gift and Souvenir Industry:** The gift and souvenir industry can benefit from creating packaging that is designed as gift ideas, catering to consumers seeking convenient and attractive gifts. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Eco-Friendly Tea Packages](https://www.trendhunter.com/trends/chatu-tea.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md)