# Non-Spicy Rolled Tortilla Chips Takis Launches its First Non-Spicy Chip Variant By Kanesa D | Published 2025-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/takis References: [kamcity](https://www.kamcity.com/namnews/products-promotions/takis-launches-its-first-non-spicy-sku-into-grocery/) & [takis](https://takis.ca/)  [Takis](https://www.trendhunter.com/trends/intense-nacho-takis), widely recognized for its fiery snacks, is expanding its product portfolio with a non-spicy product. Enter Intense Nacho—a bold, [cheese-forward snack](https://www.trendhunter.com/trends/nik-naks-tangy-n-cheesy) that marks the brand’s first foray into milder territory within the UK grocery landscape. Departing from its trademark heat, this new offering trades spice for richness, delivering a flavour that’s unapologetically cheesy and rated zero on the brand’s own 'heat-o-meter.' The decision to introduce Intense Nacho to UK shelves is backed by its strong performance in the U.S. market, where it became the go-to flavour for new Takis consumers in 2023. It also secured the third spot in sales within the [rolled tortilla chip category](https://www.trendhunter.com/trends/rolled-tortilla-chips1), underscoring its potential to convert heat-averse snackers into loyal customers. UK market research further bolsters confidence in the launch, with more than three-quarters of consumers expressing enthusiasm for the new flavour. This latest product extension reflects a broader strategy to diversify the Takis brand appeal while retaining its core identity of intense, layered flavours. Image Credit: Takis ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 52% | Activity: 59% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Mild-flavored Snack Expansion:** Mild-flavored snacks, such as Intense Nacho, are disrupting the market by appealing to consumers who prefer rich tastes over spiciness. - **Heat-free Snack Alternatives:** Brands like Takis are innovating by developing heat-free alternatives that cater to a broader audience and capture spice-averse customers. - **Cheese-forward Snack Innovation:** The introduction of cheese-forward snacks can diversify a brand's portfolio, offering a new flavor experience and broadening market reach. ### Industries Being Reshaped - **Snacking Industry:** The snacking industry is seeing diversification with non-spicy variants, expanding consumer options and market demographics. - **Food Retail Industry:** Food retailers may benefit from stocking diverse flavor profiles, like non-spicy chips, to meet developing consumer preferences and increase sales. - **Flavored Snack Manufacturing:** Manufacturers are capitalizing on the trend of non-spicy snacks to innovate and expand their product lines to cater to varied taste preferences. ## Related on Trend Hunter - [Cheesy Rolled Tortilla Chips](https://www.trendhunter.com/trends/intense-nacho-takis.md) - [Extra-Cheesy Spice-Free Snacks](https://www.trendhunter.com/trends/takis-intense-nacho.md) - [Intense Rolled Tortilla Snacks](https://www.trendhunter.com/trends/new-takis-flavors.md) - [Smoky-Sweet Snack Products](https://www.trendhunter.com/trends/takis-smokin-bbq.md) - [Mildly Spiced Rolled Tortilla Chips](https://www.trendhunter.com/trends/takis-chile-limon.md) - [Ranch-Flavored Rolled Tortilla Chips](https://www.trendhunter.com/trends/takis-buckin-ranch.md) - [Spicy Blue-Hued Snacks](https://www.trendhunter.com/trends/takis-blue-heat.md) - [Spicy-Sweet Rolled Tortilla Chips](https://www.trendhunter.com/trends/takis-dragon-sweet-chili.md) - [Extra-Spicy Rolled Tortilla Snacks](https://www.trendhunter.com/trends/doritos-dinamita-extra-flamin-hot.md)