# Spicy Blue-Hued Snacks Takis' Blue Heat is a North American Breakthrough Innovation Award Winner By Laura McQuarrie | Published 2022-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/takis-blue-heat References: [prnewswire](https://www.prnewswire.com/news-releases/takis-blue-heat-awarded-as-bases-2022-breakthrough-innovation-301663592.html) & [barcel-usa](https://www.barcel-usa.com/Takis)  [Takis' Blue](https://www.trendhunter.com/trends/takis-fuego-hot-sauce) Heat was recognized as a 2022 North American Breakthrough Innovation Award winner. The annual list of Breakthrough Innovations showcases some of the most disruptive new product launches globally and this one stood out as one of the most groundbreaking releases. The [spicy rolled tortilla chip snack](https://www.trendhunter.com/trends/doritos-dinamita-extra-flamin-hot) offers an intense and unforgettable sensory experience and it does so with a "unique, electric blue color and fireball-like taste." Snack fans are being treated to spicy and extreme flavors as new taste experiences are released. These [non-traditional tortilla chips](https://www.trendhunter.com/trends/spicy-nacho-cheeze-tortilla-chips) specifically speak to the bold, the brave and the daring and they share the hot taste of chili pepper with an unmistakable electric color that stands out from the usual warm colors used to depict flaming heat. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 58% | Activity: 73% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Bold Spicy Flavors:** As consumers continue to seek out new and exciting taste experiences, there is an opportunity for brands to create bold and spicy flavor combinations that push the boundaries of traditional snack foods. - **Vibrant Colors:** The unique and electric blue color of Takis' Blue Heat highlights the potential for brands to explore non-traditional color options that stand out on store shelves and capture consumers' attention. - **Extreme Snacking:** As more consumers seek out high-intensity and unforgettable sensory experiences, there is an opportunity for brands to create snacks that offer an extreme and exciting flavor profile. ### Industries Being Reshaped - **Snack Foods:** For companies in the snack industry, creating bold and spicy flavors and experimenting with non-traditional colors presents an opportunity to stand out from competitors and capture consumer attention. - **Food Manufacturing:** With increased demand for unique and exciting taste experiences, there is a growing opportunity for food manufacturers to develop novel flavor combinations and eye-catching packaging that appeals to adventurous consumers. - **Marketing and Advertisements:** As brands seek to capture the attention of consumers with innovative new products, there is a need for creative marketing and advertising campaigns that highlight the unique flavor and color profile of non-traditional snacks like Takis' Blue Heat. ## Related on Trend Hunter - [Mildly Spiced Rolled Tortilla Chips](https://www.trendhunter.com/trends/takis-chile-limon.md) - [Intense Rolled Tortilla Snacks](https://www.trendhunter.com/trends/new-takis-flavors.md) - [Non-Spicy Rolled Tortilla Chips](https://www.trendhunter.com/trends/takis.md) - [Spicy-Sweet Rolled Tortilla Chips](https://www.trendhunter.com/trends/takis-dragon-sweet-chili.md) - [Extra-Cheesy Spice-Free Snacks](https://www.trendhunter.com/trends/takis-intense-nacho.md) - [Cheesy Rolled Tortilla Chips](https://www.trendhunter.com/trends/intense-nacho-takis.md) - [Ranch-Flavored Rolled Tortilla Chips](https://www.trendhunter.com/trends/takis-buckin-ranch.md) - [Chili-Lime Popcorn Snacks](https://www.trendhunter.com/trends/popcornopolis-takis-fuego.md) - [Color-Changing Spicy Chip Challenges](https://www.trendhunter.com/trends/paqui-2022-one-chip-challenge.md)