# Toyko Fashion Scene Takeshita-Dori Area Rocks By Going Like Sixty | Published 2008-07-15 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/takeshita-dori-area-rocks References: [japanLifestyle.au](http://www.japanLifestyle.com.au/tokyo/harajuku_fashion.htm) & [en.wikipedia.org](http://en.wikipedia.org/wiki/Takeshita_Street) Takeshita-dori is the cutting edge of [Tokyo fashion](https://www.trendhunter.com/trends/topologie-and-maison-kitsun) - the Asian center for the trendy. If you are a tourist, you may not find this in the guidebooks, but what a great place to people watch - fashion magazine shooters mingle and snap away at the [eclectic mix of colors and fabrics](https://www.trendhunter.com/trends/dirty-looks). Most of the people there are just hanging out, but they have made sure they are hanging out dressed just perfectly. **Implications** - Tokyo is now added to the list of major international cities with a significant influence on fashion. The Takeshita-dori is a popular destination for tourists and locals alike hoping to stay ahead of broader fashion trends. Some of the [street's stores](https://www.trendhunter.com/trends/base-store) are even known as 'antenna shops,' which manufacturers use for test marketing. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 36% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Tokyo Fashion Trends:** As Tokyo becomes more influential in shaping global fashion trends, there is an opportunity for brands to tap into the city's unique fashion culture and incorporate it into their designs. - **Street Style Marketing:** The popularity of Takeshita-dori's 'antenna shops' highlights the effectiveness of test marketing through street style and opens up opportunities for brands to experiment with non-traditional marketing methods. - **Social Media Fashion Influencers:** As tourists and locals alike flock to Takeshita-dori to stay ahead of fashion trends, social media influencers can leverage this trend by capturing the latest street style looks and sharing them with their followers for further exposure. ### Who This Affects Most - **Fashion Industry:** Fashion brands and retailers can draw inspiration from the unique style and trends found in Takeshita-dori to stay on top of the ever-changing fashion landscape. - **Marketing Industry:** Marketing agencies can use the idea of 'antenna shops' to create non-traditional marketing campaigns and experiment with street style marketing. - **Social Media Industry:** Social media influencers and platforms can leverage the popularity of Takeshita-dori and street style fashion to create unique content and drive engagement. ## Related on Trend Hunter - [Conceptual Retail Spaces](https://www.trendhunter.com/trends/ader-error-tokyo-space.md) - [Newly Renovated Fashion Stores](https://www.trendhunter.com/trends/renovated-fashion-store.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Kimono-Sukajan Fusion Fashion](https://www.trendhunter.com/trends/yamato-lab.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Regionally Inspired Retail Destinations](https://www.trendhunter.com/trends/kenzo-dubai.md)