# Rustic Takeout Packaging This Takeout Packaging Design Channels the Brand's Traditional Values By Rebecca Byers | Published 2015-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/takeout-packaging-design References: [retaildesignblog.net](http://retaildesignblog.net/2015/04/22/lee-wee-brothers-identity-by-manic-design/) & [wearemanic](http://www.wearemanic.com/2014/12/lee-wee-brothers/) Lee Wee & Brothers is a restaurant in Singapore that has a strong takeout packaging design that is simple yet instantly recognizable and effective. Created by Manic Design, the range of packaging communicates the restaurant's family-run roots and dedication to traditional recipes. The brown paper bag-inspired takeout packaging designs feature simple and understated red graphics depicting a young boy hard at work. Manic Design also created packaging for the Lee Wee & Brothers range of snacks and preserves, as well as labels for bottles of water. In featuring down-to-earth minimalist takeout packaging, Lee Wee & Brothers is able to portray the restaurant as a quality takeout option that families can trust for dinner in a hurry. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 59% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Takeout Packaging:** Opportunity for restaurants to create simple and understated packaging designs that portray their brand values. - **Traditional Branding:** Potential for incorporating nostalgic or traditional elements into packaging designs to communicate a brand's heritage. - **Family-run Roots:** Opportunity for restaurants to highlight their family-run roots and dedication to traditional recipes through packaging design. ### Sectors Adopting This - **Food and Beverage:** Chance for food and beverage companies to differentiate themselves through unique and eye-catching packaging designs. - **Graphic Design:** Opportunity for graphic designers to create packaging designs that effectively communicate a brand's values and story. - **Hospitality:** Potential for restaurants and hospitality businesses to enhance their customer experience through thoughtful and engaging takeout packaging designs. ## Related on Trend Hunter - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Redesigned Culinary Mix Packaging](https://www.trendhunter.com/trends/sunbird.md)