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# Take-Home Taco Meal Kits
Tijuana Flats' 'Hardly Homemade' Meal Kits Bring Home the Restaurant

By Mary Van Puymbroeck | Published 2017-07-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/takehome-taco-meal-kits
References: [qsrmagazine](https://www.qsrmagazine.com/news/tijuana-flats-unveils-take-home-taco-meal-kit) & [orlandosentinel](http://www.orlandosentinel.com/business/consumer/os-bz-tijuana-flats-meal-kits-20170719-story.html)

Fast-casual Tex-Mex restaurant [Tijuana Flats](https://www.trendhunter.com/trends/kickin-chicken-flautas) announced that it now has take-home taco meal kits available through [UberEATS](https://www.trendhunter.com/trends/sugar-cookie-1).

These quick-assembly meal kits will retail for $31.99, and are available for take-out starting on Wednesday July 19. The kits include everything needed to throw a great taco night with the customer's choice of protein, jalapeños, onions, lettuce, tomatoes, sour cream, cheese, tortillas and chips. The 'Hardly Homemade' meal kits were developed as a way for the quick service restaurant to deliver a speedy take-home option for families without having to out through a complicated catering request.

With more and more companies offering quick, healthy meals at home, meal kit companies like [Blue Apron](https://www.trendhunter.com/trends/blue-apron-tailgating-box) will experience increased competition and will have to develop inventive ways of connecting to consumers.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 40% | Activity: 27% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Take-home Meal Kits:** Disruptive innovation opportunity: Exploring new meal kit options that cater to specific dietary needs or offer unique global cuisine.
- **Quick-assembly Meal Kits:** Disruptive innovation opportunity: Creating DIY meal kits for specialized diets like vegan, gluten-free, or keto.
- **Speedy Take-home Options:** Disruptive innovation opportunity: Developing meal kits with pre-prepped ingredients for easy and convenient cooking.

### Industries Being Reshaped

- **Fast-casual Restaurants:** Disruptive innovation opportunity: Incorporating meal kits into their business models to tap into the growing demand for at-home dining experiences.
- **Meal Kit Companies:** Disruptive innovation opportunity: Partnering with popular restaurant chains to offer branded meal kits for customers to enjoy at home.
- **Food Delivery Services:** Disruptive innovation opportunity: Expanding their offerings to include meal kits for customers to order and cook at their convenience.

## Related on Trend Hunter

- [Restaurant-Style At-Home Tacos](https://www.trendhunter.com/trends/taco-bell-at-home.md)
- [Mexican Cuisine Recipe Kits](https://www.trendhunter.com/trends/taco-recipe-kits.md)
- [Ready-to-Assemble Taco Kits](https://www.trendhunter.com/trends/catering-taco-kit.md)
- [Craveable Frozen QSR Meals](https://www.trendhunter.com/trends/taco-bell-at-home-cravings-kits.md)
- [At-Home QSR Taco Meals](https://www.trendhunter.com/trends/taco-bell-at-home-line.md)
- [Mexican-Inspired Meal Kits](https://www.trendhunter.com/trends/mexicaninspired-meal-kits.md)
- [At-Home Mexican Recipe Kits](https://www.trendhunter.com/trends/taco-recipe-kits-1.md)
- [Student-Focused Taco Kits](https://www.trendhunter.com/trends/sos-kit.md)
- [Breakfast Taco Kits](https://www.trendhunter.com/trends/breakfast-taco-kit.md)
