# Takeaway Soup Cups Fast&Fresco's Soup Packaging Takes Cues from To-Go Coffee Cups By Laura McQuarrie | Published 2017-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/takeaway-soup References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/09/fast-take-away.html) & [fastandfresco.it](http://fastandfresco.it/) Takeaway soup can be one of the most perilous menu items to order, as poorly designed containers threaten to lead to messes and missed meals. Fast&[Fresco](https://www.trendhunter.com/trends/alcohol-free-functional-cocktail) is rethinking the way [takeaway soup containers](https://www.trendhunter.com/trends/wholesome-lab-co) are designed by launching single-serve cups that can be held in a way that's similar to a coffee cup with a sleeve. This sleeve serves as a sheath for the cup, sharing vital product information, but once the soup has been heated, it may be rearranged to form a comfortable grip around the hot cup of liquid. As Fast&Fresco notes on its cups, the heat-and-eat soup cups can be prepared in a matter of minutes in the microwave. Although there are many examples of [single-serve soup cups](https://www.trendhunter.com/trends/premium-instant-soups) that boast similar styles of containers, few of them integrate sleeves that help to protect the user's hands from accidentally being scorched. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Improved Takeaway Packaging:** Fast&Fresco's inclusion of a protective sleeve in their soup cups sets a trend for improved takeaway packaging that prioritizes user experience and safety. - **Convenient Microwave-prepared Meals:** The heat-and-eat soup cups from Fast&Fresco tap into the trend of convenient microwave-prepared meals, offering a quick and easy option for consumers on the go. - **Integration of Beverage Cup Design:** The incorporation of coffee cup design elements in Fast&Fresco's soup cups suggests a trend of integrating familiar and comfortable features from different food and beverage containers. ### Where This Applies - **Food Packaging:** Fast&Fresco's innovative soup cup design presents an opportunity for the food packaging industry to reevaluate and enhance takeaway food containers for improved user experience. - **Convenience Foods:** The rise of easy-to-prepare microwave meals, exemplified by Fast&Fresco's heat-and-eat soup cups, indicates potential for disruption and growth within the convenience foods industry. - **Food and Beverage Containers:** The integration of beverage cup design elements in Fast&Fresco's soup cups opens up possibilities for disruption in the food and beverage container industry, driving the demand for more versatile and user-friendly packaging solutions. ## Related on Trend Hunter - [Sustainable Cafe Delivery Cases](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier.md) - [Eco-Friendly Instant Noodle Packaging](https://www.trendhunter.com/trends/paper-cup-packaging.md) - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Recyclable Soup Packaging](https://www.trendhunter.com/trends/mug-shot-range.md) - [3-in-1 Meal Packaging Solutions](https://www.trendhunter.com/trends/hot-to-go-packs.md) - [Convenient Frozen Soup Cubes](https://www.trendhunter.com/trends/soupologie-souper-cubes.md) - [Modernized Soup Packaging Designs](https://www.trendhunter.com/trends/specialty-products.md) - [Festive Bakery Soup Cups](https://www.trendhunter.com/trends/holiday-soup-cup-collection.md) - [Award-Winning Instant Soufflé Cups](https://www.trendhunter.com/trends/instant-souffl-cups.md)