# Pink QSR-Branded Holiday Cups Dunkin' Recently Unveiled its New Takeaway Holiday Cups By Grace Mahas | Published 2020-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/takeaway-holiday-cups References: [thedieline](https://thedieline.com/blog/2020/10/29/christmas-isnt-coming-any-sooner-but-dunkin-holiday-cups-are-already-here) & [news.dunkindonuts](https://news.dunkindonuts.com/news/raise-a-cup-dunkin-heralds-the-holidays-with-early-menu-reveal) With the holiday season quickly approaching, [Dunkin](https://www.trendhunter.com/trends/dunkin-holiday-menu)' is speeding up the festive cheer with the early release of its highly anticipated takeaway [holiday cups](https://www.trendhunter.com/trends/2024-holiday-drinkware). The branded cups feature the brand’s signature white and pink colors and typography but with a festive green addition. Available in three variants, the cups are adorned with the words 'Cheersin',' a fun play on the brand's name but with a holiday flare. According to the [coffee and doughnuts chain](https://www.trendhunter.com/trends/dunkin-merchandise), Cheersin’ is “The perfect sentiment for this season, Cheersin’ is a playful combination of cheers and Dunkin’, symbolizing coming together in both celebration and appreciation. All about bringing some much-needed celebration and togetherness, and showing appreciation for the people in our lives who made this year possible.” Image Credit: Dunkin' ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 27% | Activity: 9% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Early Release of Holiday Cups:** Opportunity for QSR brands to create buzz and increase customer engagement by releasing festive takeaway cups ahead of the holiday season. - **Branded Cups with Festive Design:** Potential for QSR brands to differentiate themselves and enhance brand recognition through holiday-inspired cup designs that align with their brand identity. - **Playful Language on Cups:** Innovative way for QSR brands to add a touch of humor and holiday spirit to their packaging, creating a memorable experience for customers. ### Industries Being Reshaped - **Quick Service Restaurants (QSR):** QSR chains can leverage the early release of holiday cups to attract more customers, build brand loyalty, and increase sales during the holiday season. - **Beverage Packaging:** Opportunity for packaging companies to collaborate with QSR brands in designing and producing festive takeaway cups that align with their branding and messaging. - **Promotional Merchandise:** Companies specializing in promotional merchandise can partner with QSR brands to create customized holiday cups that serve as collectibles, driving customer loyalty and repeat business. ## Related on Trend Hunter - [Festively Flavored Cafe Menus](https://www.trendhunter.com/trends/dunkin-holiday-menu.md) - [Wintry Cartoon Cups](https://www.trendhunter.com/trends/grinchthemed-cups.md) - [Christmas-Themed Hot Drinks](https://www.trendhunter.com/trends/peppermint-mocha-signature-latte.md) - [Holiday Cookie-Themed Lattes](https://www.trendhunter.com/trends/holiday-cookie-signature-latte.md) - [Indulgent Holiday Cafe Menus](https://www.trendhunter.com/trends/the-dunkin-holiday-menu.md) - [Romantically Playful QSR Menus](https://www.trendhunter.com/trends/valentines-day-lineup.md) - [Beloved Holiday QSR Beverages](https://www.trendhunter.com/trends/festive-offerings.md) - [Festive Ready-to-Drink Coffees](https://www.trendhunter.com/trends/starbucks-readytodrink.md) - [Festive QSR Drinkware](https://www.trendhunter.com/trends/2024-holiday-drinkware.md)